Servers. Hosting. Maintenance. They’re words that have specific meanings in terms of technology and the internet, but the truth is that while a lot of us vaguely grok the concepts, we don’t really understand what they mean. Some of us, including Tree Ring Digital’s writer (full disclosure: that’s me) are more than a little embarrassed…
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Over the course of 2020, Tree Ring has been blogging about the year’s top marketing trends and we’ve covered a lot of ground. Our last blog this year is on another trend: content marketing – but it hardly seems fair to call it a trend, since it’s a practice as old as marketing itself (check…
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In January of this year, we posted a blog that blithely discussed 2020’s Top Digital Marketing Trends. The world seems much older now, as we slide toward the end of the endless year, and our January naivety seems cute. Interestingly though, a lot of the trends turned out to be more powerful than we even…
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The Tree Ring Digital team is so incredibly proud of our founder and CEO, Paige Wiese. On October 3rd, she and 5 other leaders in the Colorado LGBTQ+ community were honored at The 22nd Annual Power Gala: A Red Carpet Affair , presented by the Colorado LGBTQ Chamber of Commerce and Out Front Foundation. Now,…
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If there’s any ONE thing that 2020 has taught us, it’s that we have to be nimble. We’ve got to roll with the proverbial punches and, like Beyonce, make lemonade out of a bad situation. At Tree Ring Digital, we’ve seen our clients do just that. So many of them have marketable skills that people…
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Over the past few months, we’ve discussed a number of marketing trends that are proving to be important this year. One of those trends is “SERP Position Zero.” While this one sounds complicated, it’s actually not. But it does require a little background knowledge to get your head around it. First, you need to know…
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“What’s your brand?” “Is this on brand?” As savvy consumers, the endless discussion and utilization of “branding” may seem hackneyed, especially in today’s climate. Yet branding is not going away. In our blog waaaayyyy back in January about the biggest marketing trends of 2020, branding was front and center. According to Sprout Social, it’s still…
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In spite of the unprecedented nature of 2020 and its myriad complications, commerce marches on, and with it, marketing trends. One of the biggest of those is the chatbot – the little “helper” that often appears, genie-like, to answer your questions and help you make purchases whenever you visit a commercial website. You may have…
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2020 is proving to be a wild year! We’re seeing so many different types of businesses suffer tremendous losses in the face of the pandemic, yet, whether because of boredom or necessity, people continue to use social media and to shop online. That’s why if you have a product to sell online, particularly one that…
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Good ol’ Facebook. Whether you love it or loathe it, you can’t really ignore it if you’re in business – it’s become an essential part of the marketing landscape. The social media behemoth has made well over $100 billion from advertising in its relatively short lifetime, and while the jury’s still out on how Facebook’s…
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It’s mid-April, 2020, and our city, our state, our nation, and our globe are under siege by a virus most of us didn’t know about a few months ago. We’re deep into quarantine, and while some of our friends and family are holding up well, others aren’t so fortunate. And that’s ok. We all bring…
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What a difference a month makes! In February of this year we were, for the most, going about our business as usual – office, restaurants, the gym, concerts, meetings, travel – and doing all the “normal” things that at the moment seem so foreign and, frankly, so dangerous. COVID-19 has changed the world, and as…
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