Small Business Marketing Ideas

26Apr

What is Voice Search? – Demystifying the World of Tech

Voice search technology has been around in some form or another since the 1980’s, but it wasn’t until Apple’s introduction of “Siri” in 2011 that the revolution really got underway. “Voice search” is the concept of technology that allows users to search for information by asking questions aloud rather than typing them into a search […]
12Apr

Why SEO Is Not Set It And Forget It

SEO can be a daunting task that requires more attention than most would like to think. If you are new to the world of SEO (Search Engine Optimization), we can help catch you up with this article here. A quick explanation is that proper SEO practices help your website show up closer to the top […]
05Apr

What is Mobile-First Indexing? – Demystifying the World of Tech

Google is a search engine giant and what Google says goes. This isn’t necessarily good or bad, but it does require businesses to stay on top of things when it comes to their website. Recently Google rolled out their much anticipated mobile-first indexing update. This could mean big things for websites that are less than […]
29Mar

Choosing An Ecommerce Platform That Fits Your Business

Let’s pretend you are building a house. You have a choice between multiple contractors. One lets you design the entire plan however you see fit. Another has pre-made plans that you can choose from, which are fully functional but may have limitations. This is the same concept when it comes to deciding on an eCommerce […]
22Mar

The Importance of Quality Product Photos for Ecommerce

Have you ever searched for a product and found listings that read “photo not available” or noticed the photo is so blurry that you can’t actually see the quality of the item? Does that make you more willing to buy? Of course not! Poor photos or lack of photos in today’s visual world are unacceptable […]
15Mar

Reasons to Sell on Amazon

When it comes to online retailers, Amazon has arisen as the king of kings. Since its inception as an online bookstore, Amazon has continued a trend of rapid growth and is now the number one online retailer. Recent statistics tout approximately 310 million customers with 90 million U.S. based Amazon Prime members. If you have […]
08Mar

Importance Of Ecommerce Product Description Writing

Ecommerce marketers all too often underrate the importance of product descriptions. Words speak volumes, especially when the potential customer cannot actually touch, hold, or try on the product being sold. A well written product description uses unique and impactful language that is easy to read and visually appealing. Entice and Convince The art of enticing […]
01Mar

Sales Tax For Online Sales

The wonderful world of ecommerce has made buying and selling an enjoyable and convenient experience for decades now. As history has proved, virtually no great market (exceptions for resale, raw materials, and non-profits) goes untaxed. The vast majority of the time, that is also true when it comes to sales tax for online sales. When […]
22Feb

5 Benefits of Geofencing

Location-based advertising is taking the digital marketing world by storm. The benefits of geofencing have the potential to increase sales revenue and brand awareness for virtually any brick and mortar business. When assessing your marketing options, here are five ways geofencing could drive more traffic to your business. 1. Precision Audience Targeting Geofencing allows you […]
15Feb

How Geofencing Builds Business Locally

The key to success for any brick and mortar business is bring customers through the door. Getting them through the door takes great products or services, creativity and a solid marketing strategy. Geofencing is a method of delivering hyperlocal ads that are delivered in a timely manner to customers who have reason to find those […]
08Feb

Mobile-friendly Websites Are Not Optional

By 2019 it is estimated that mobile devices will account for 79 percent of all web traffic. If your website is not mobile-friendly there will be consequences. Mobile devices are designed for convenience. Users should be able to connect with others, research information and find what they need while on the go. Someone who is […]
01Feb

What is Geofencing?

Geofencing is a location based service that uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programed action. In the case of marketing, this action is often the delivery of an advertisement specific to your establishment. Geofencing apps and software spark these interactions based on the user (potential customer’s) location. This marketing strategy is […]