SERP Position Zero = SEO Gold

Over the past few months, we’ve discussed a number of marketing trends that are proving to be important this year. One of those trends is “SERP Position Zero.” While this one sounds complicated, it’s actually not. But it does require a little background knowledge to get your head around it. First, you need to know…

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Branding…Does it Even Matter Anymore?

“What’s your brand?” “Is this on brand?” As savvy consumers, the endless discussion and utilization of “branding” may seem hackneyed, especially in today’s climate. Yet branding is not going away. In our blog waaaayyyy back in January about the biggest marketing trends of 2020, branding was front and center.  According to Sprout Social, it’s still…

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Are Chatbots a Good Option for Your Website?

In spite of the unprecedented nature of 2020 and its myriad complications, commerce marches on, and with it, marketing trends. One of the biggest of those is the chatbot – the little “helper” that often appears, genie-like, to answer your questions and help you make purchases whenever you visit a commercial website.  You may have…

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E-Commerce + Social Media = Shoppable Posts

2020 is proving to be a wild year! We’re seeing so many different types of businesses suffer tremendous losses in the face of the pandemic, yet, whether because of boredom or necessity, people continue to use social media and to shop online. That’s why if you have a product to sell online, particularly one that…

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Help! Do You Need It? Can You Give It?

It’s mid-April, 2020, and our city, our state, our nation, and our globe are under siege by a virus most of us didn’t know about a few months ago. We’re deep into quarantine, and while some of our friends and family are holding up well, others aren’t so fortunate. And that’s ok. We all bring…

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