“September! I never tire of turning it over and over in my mind. It has warmth, depth and colour. It glows like old amber.” – Patience Strong (1951). “The Glory of the Garden Well, Gentle Readers, we’re approximately 124 months into 2020, yet somehow it’s just September. This month brings us relief from the late…
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Over the past few months, we’ve discussed a number of marketing trends that are proving to be important this year. One of those trends is “SERP Position Zero.” While this one sounds complicated, it’s actually not. But it does require a little background knowledge to get your head around it. First, you need to know…
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“August rain: the best of the summer gone, and the new fall not yet born. The odd uneven time.” ― Sylvia Plath, The Unabridged Journals of Sylvia Plath It’s August, and this is our fifth monthly pandemic-era things to do edition. We’re squarely in the center of summer, yet there seems to be a longing…
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“What’s your brand?” “Is this on brand?” As savvy consumers, the endless discussion and utilization of “branding” may seem hackneyed, especially in today’s climate. Yet branding is not going away. In our blog waaaayyyy back in January about the biggest marketing trends of 2020, branding was front and center. According to Sprout Social, it’s still…
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“Everything good, everything magical, happens between the months of June and August. – Jenny Han Well, here we are in July. At some point, I suppose we’ll all stop remarking on what an unusual year 2020 is, but I don’t think we’re there yet. It seemed for a bit that the pandemic had died down,…
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In spite of the unprecedented nature of 2020 and its myriad complications, commerce marches on, and with it, marketing trends. One of the biggest of those is the chatbot – the little “helper” that often appears, genie-like, to answer your questions and help you make purchases whenever you visit a commercial website. You may have…
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“It is June. I am tired of being brave.” – Anne Sexton What a year 2020 has been, and it’s only June! For the vast majority of humans, this year has demanded our bravery unlike any other in recent memory. We’re tired, and yet, we keep moving. Don’t forget to take care of yourself…
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2020 is proving to be a wild year! We’re seeing so many different types of businesses suffer tremendous losses in the face of the pandemic, yet, whether because of boredom or necessity, people continue to use social media and to shop online. That’s why if you have a product to sell online, particularly one that…
Details“May, more than any other month of the year, wants us to feel most alive.” ―Fennel Hudson It’s May of 2020, and while public spaces are slowly reopening, the global pandemic that’s kept us all cooped up for weeks is still out there. Looking on the bright side, though, the weather here in Denver is…
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Good ol’ Facebook. Whether you love it or loathe it, you can’t really ignore it if you’re in business – it’s become an essential part of the marketing landscape. The social media behemoth has made well over $100 billion from advertising in its relatively short lifetime, and while the jury’s still out on how Facebook’s…
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It’s mid-April, 2020, and our city, our state, our nation, and our globe are under siege by a virus most of us didn’t know about a few months ago. We’re deep into quarantine, and while some of our friends and family are holding up well, others aren’t so fortunate. And that’s ok. We all bring…
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Almost a century ago, T.S. Eliot wrote that “April is the cruelest month” in his famous poem The Waste Land. Today, his words seem more true than ever as the weather is warming up and we, citizens of Denver (and the world) are stuck inside, self-quarantining, social-distancing, and wondering what’s in store for our future.…
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