Multi-Factor Authentication: A Necessary Evil

With all the recent international hacking incidents, we thought it’d be a good idea to focus this edition of the Tree Ring Digital blog on the idea of “cyber hygiene,” particularly the use of “multi-factor” or “two-factor” authentication (sometimes called 2FA) mechanisms.  What is Multi-Factor Authentication?  From Wikipedia:  “Multi-factor authentication (MFA; encompassing two-factor authentication, or…

WordPress For the Win

It’s such a cliché, but it really is true: technology moves and changes incredibly quickly. For an agency like Tree Ring Digital that offers website design as well as digital marketing, there’s a lot to keep up with. And we love posting and writing about marketing trends because it’s fascinating to us, but sometimes we…

The Next Normal: Post-Pandemic Marketing

So the pandemic is…over? we guess?  Of the many lessons we’ve learned over the last year, “expect the unexpected” is primary, so we’re bracing for a horror movie-style comeback. But one thing’s for certain: public spaces are opening and things are going back to some semblance of normal. Let’s call it the next normal.  What…

How to Increase Revenue Through Affiliate Marketing

Last month, we introduced the topic of affiliate marketing and explained what it is, the potential benefits and pitfalls, and some statistics and predictions about the future of the marketing technique (spoiler alert: it’s bright).  Hosting Tribunal says that the affiliate marketing sector is currently worth $12 billion, and growing rapidly, and that “well-crafted affiliate…

Affiliate Marketing 101

Affiliate marketing. It’s a subject that we get asked about a lot at Tree Ring Digital, so we’re embarking on a short series of blogs to cover the ins and outs – what is it? Is it a good way to make money? Should your business start an affiliate marketing program? There’s a lot to…

Where’s the Party? Hosting vs Maintenance for Your Website

As the writer for a digital marketing company, I’m constantly learning new things. Sometimes I learn about new (to me) industries (like asbestos abatement) or services (like IV hydration) from our clients, but often I learn “techy” stuff from my boss and my colleagues. And that’s generally stuff that I’ve heard of, but didn’t understand…

Of Clouds and Amazons

Servers. Hosting. Maintenance. They’re words that have specific meanings in terms of technology and the internet, but the truth is that while a lot of us vaguely grok the concepts, we don’t really understand what they mean. Some of us, including Tree Ring Digital’s writer (full disclosure: that’s me) are more than a little embarrassed…

The Envelope Please: 2020’s LGBTQ Power Winners

The Tree Ring Digital team is so incredibly proud of our founder and CEO, Paige Wiese. On October 3rd,  she and 5 other leaders in the Colorado LGBTQ+ community were honored at The 22nd Annual Power Gala: A Red Carpet Affair , presented by the Colorado LGBTQ Chamber of Commerce and Out Front Foundation.  Now,…

SERP Position Zero = SEO Gold

Over the past few months, we’ve discussed a number of marketing trends that are proving to be important this year. One of those trends is “SERP Position Zero.” While this one sounds complicated, it’s actually not. But it does require a little background knowledge to get your head around it. First, you need to know…