What Full Lifecycle Digital Operations Actually Means
Every business that goes through a transaction hires help along the way. A firm for diligence. A different firm for the rebrand after close. Another one, a few years later,…
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Brand Consistency Multilocation
Every multi-location brand has the same slide somewhere in a strategy deck. Consistent brand experience across every market. Unified voice, unified look, unified customer experience whether someone walks into location…
Marketing vs. Implementation
Leads are flat. The ad spend is up. Nobody can say for certain what is actually working. The instinct at this point is almost always the same, fire the agency,…
Value Creation Implementation
Year one of the value creation plan looked strong on paper. EBITDA targets, digital growth initiatives, brand consolidation, all mapped against a clean timeline. By the first quarterly review, half…
100 Day Plan Execution
The 100 Day Plan Has A Strategy. It Has No One Running It The deal closed. The 100 day plan is polished, presented, and signed off by the board. Three…
Buyers Can Tell When Your Digital Was Cleaned Up Last Week
There is a tell that shows up in digital due diligence more often than sellers realize. The website that was just redesigned. The Google Business Profile that was claimed and…
The Difference Between Doing It and Having It Done Before
Competence is not the same as experience. Both matter. They are not interchangeable. A capable team can learn what needs to be done inside a transaction. A team that has…
What 75 Transactions Taught Us About the First 100 Days
The first 100 days after a transaction closes are not a grace period. They are the window where the real condition of the business becomes visible, where the assumptions in…
Multi-Factor Authentication: A Necessary Evil
With all the recent international hacking incidents, we thought it’d be a good idea to focus this edition of the Tree Ring Digital blog on the idea of “cyber hygiene,”…
WordPress For the Win
It’s such a cliché, but it really is true: technology moves and changes incredibly quickly. For an agency like Tree Ring Digital that offers website design as well as digital…
The Next Normal: Post-Pandemic Marketing
So the pandemic is…over? we guess? Of the many lessons we’ve learned over the last year, “expect the unexpected” is primary, so we’re bracing for a horror movie-style comeback. But…
How to Increase Revenue Through Affiliate Marketing
Last month, we introduced the topic of affiliate marketing and explained what it is, the potential benefits and pitfalls, and some statistics and predictions about the future of the marketing…
Affiliate Marketing 101
Affiliate marketing. It’s a subject that we get asked about a lot at Tree Ring Digital, so we’re embarking on a short series of blogs to cover the ins and…
Where’s the Party? Hosting vs Maintenance for Your Website
As the writer for a digital marketing company, I’m constantly learning new things. Sometimes I learn about new (to me) industries (like asbestos abatement) or services (like IV hydration) from…
Of Clouds and Amazons
Servers. Hosting. Maintenance. They’re words that have specific meanings in terms of technology and the internet, but the truth is that while a lot of us vaguely grok the concepts,…
What Content Marketing is (And Why Your Business Needs It)
Over the course of 2020, Tree Ring has been blogging about the year’s top marketing trends and we’ve covered a lot of ground. Our last blog this year is on…
Putting Your Customers to Work for You: Utilizing User-Generated Content to Your Advantage
In January of this year, we posted a blog that blithely discussed 2020’s Top Digital Marketing Trends. The world seems much older now, as we slide toward the end of…
The Envelope Please: 2020’s LGBTQ Power Winners
The Tree Ring Digital team is so incredibly proud of our founder and CEO, Paige Wiese. On October 3rd, she and 5 other leaders in the Colorado LGBTQ+ community were…
Launching an Online Program 101: Monetizing Your KnowHow
If there’s any ONE thing that 2020 has taught us, it’s that we have to be nimble. We’ve got to roll with the proverbial punches and, like Beyonce, make lemonade…
SERP Position Zero = SEO Gold
Over the past few months, we’ve discussed a number of marketing trends that are proving to be important this year. One of those trends is “SERP Position Zero.” While this…