Every multi-location brand has the same slide somewhere in a strategy deck. Consistent brand experience across every market. Unified voice, unified look, unified customer experience whether someone walks into location…
Leads are flat. The ad spend is up. Nobody can say for certain what is actually working. The instinct at this point is almost always the same, fire the agency,…
Year one of the value creation plan looked strong on paper. EBITDA targets, digital growth initiatives, brand consolidation, all mapped against a clean timeline. By the first quarterly review, half…
The 100 Day Plan Has A Strategy. It Has No One Running It The deal closed. The 100 day plan is polished, presented, and signed off by the board. Three…
There is a tell that shows up in digital due diligence more often than sellers realize. The website that was just redesigned. The Google Business Profile that was claimed and…
Competence is not the same as experience. Both matter. They are not interchangeable. A capable team can learn what needs to be done inside a transaction. A team that has…
The first 100 days after a transaction closes are not a grace period. They are the window where the real condition of the business becomes visible, where the assumptions in…
With all the recent international hacking incidents, we thought it’d be a good idea to focus this edition of the Tree Ring Digital blog on the idea of “cyber hygiene,”…
It’s such a cliché, but it really is true: technology moves and changes incredibly quickly. For an agency like Tree Ring Digital that offers website design as well as digital…
So the pandemic is…over? we guess? Of the many lessons we’ve learned over the last year, “expect the unexpected” is primary, so we’re bracing for a horror movie-style comeback. But…
Last month, we introduced the topic of affiliate marketing and explained what it is, the potential benefits and pitfalls, and some statistics and predictions about the future of the marketing…
Affiliate marketing. It’s a subject that we get asked about a lot at Tree Ring Digital, so we’re embarking on a short series of blogs to cover the ins and…
As the writer for a digital marketing company, I’m constantly learning new things. Sometimes I learn about new (to me) industries (like asbestos abatement) or services (like IV hydration) from…
Servers. Hosting. Maintenance. They’re words that have specific meanings in terms of technology and the internet, but the truth is that while a lot of us vaguely grok the concepts,…
Over the course of 2020, Tree Ring has been blogging about the year’s top marketing trends and we’ve covered a lot of ground. Our last blog this year is on…
In January of this year, we posted a blog that blithely discussed 2020’s Top Digital Marketing Trends. The world seems much older now, as we slide toward the end of…
The Tree Ring Digital team is so incredibly proud of our founder and CEO, Paige Wiese. On October 3rd, she and 5 other leaders in the Colorado LGBTQ+ community were…
If there’s any ONE thing that 2020 has taught us, it’s that we have to be nimble. We’ve got to roll with the proverbial punches and, like Beyonce, make lemonade…
Over the past few months, we’ve discussed a number of marketing trends that are proving to be important this year. One of those trends is “SERP Position Zero.” While this…
“What’s your brand?” “Is this on brand?” As savvy consumers, the endless discussion and utilization of “branding” may seem hackneyed, especially in today’s climate. Yet branding is not going away.…
