Branding…Does it Even Matter Anymore?

“What’s your brand?” “Is this on brand?” As savvy consumers, the endless discussion and utilization of “branding” may seem hackneyed, especially in today’s climate. Yet branding is not going away. In our blog waaaayyyy back in January about the biggest marketing trends of 2020, branding was front and center.  According to Sprout Social, it’s still…