There is a tell that shows up in digital due diligence more often than sellers realize. The website that was just redesigned. The Google Business Profile that was claimed and filled in within the last 60 days. The review responses that started appearing after years of silence. The analytics account with a clean setup date…
Competence is not the same as experience. Both matter. They are not interchangeable. A capable team can learn what needs to be done inside a transaction. A team that has done it before already knows. That gap does not show up in a credential check or a reference call. It shows up in the first…
The first 100 days after a transaction closes are not a grace period. They are the window where the real condition of the business becomes visible, where the assumptions in the model get tested against what is actually there, and where small digital problems that nobody flagged in diligence start compounding into larger operational ones.…
There is a version of every deal where the fees look the same on both sides of the proposal. Same scope. Same timeline. Roughly the same number. And then you close, and you find out the difference. Experience in M&A is not a premium line item. It is built into the same price as inexperience.…
Know Your Digital Assets! Episode Description This week, Diane is joined by Paige Wiese of Tree Ring Digital to discuss the importance of maintaining and keeping track of your digital assets BEFORE you are ready to exit. We cover what you need to know about all the following things: 1. website ownership and…
How to Prevent Digital Disaster: The Checklist Every Leader Needs w/ Paige Wiese Episode Description In this episode of Management Muse, Cindi Baldi talks with Paige Wiese, founder and CEO of Tree Ring Digital, about digital continuity: the access, ownership, vendor, and documentation issues that keep a company’s digital systems running when people leave,…
Is “Digital Hygiene” Killing Your Valuation? Why Your Biggest Exit Risk Isn’t Your P&L with Paige Wiese Looking for a free business evaluation? With our free valuation calculator, answer a few questions about your business, and you’ll get an immediate estimate of the value of your business. You might be surprised by how much you…
AI in Marketing: What to Automate—and What to Never Hand Off In this episode, Jeff Mains sits down with Paige Wiese — founder and CEO of Tree Ring Digital, a Denver-based digital agency with 16 years in the business. Paige brings a unique perspective to digital marketing rooted in her background in architecture, and uses…
How Your Digital Assets Can Sabotage Your Exit Most founders think digital assets are a back office detail. Paige Wiese shows why that thinking is dangerous. In this episode, she reveals how websites, domains, CRMs, analytics, ownership rights, and vendor relationships can either strengthen your business or quietly undermine it when growth, due diligence, and…
Navigating Digital Asset Ownership In this episode, Nick Olsen and Paige from Tree Ring Digital dig into how digital infrastructure and access now play a meaningful role in mergers and acquisitions. The discussion focuses on where deals commonly run into trouble, how digital ownership affects both buyers and sellers, and why digital readiness should be…
Paige Wiese on Digital Ownership in M&A: Making Tech Transfers Smooth, Not Scary Paige Wiese, founder of Tree Ring Digital, shares how her background in architecture led her into digital marketing and shaped the way her agency solves real business problems. She explains how Tree Ring Digital helps organizations navigate website projects, marketing strategy, and…
Turning Your Website Into a Revenue-Driving Business Asset with Paige Wiese In this episode, host Kami Guildner sits down with Paige Wiese, founder of Tree Ring Digital and a trusted authority on websites, digital strategy, and treating your online presence like a core part of your business infrastructure rather than an afterthought. Together, they explore…
