Why Experience Is the Cheapest Thing You Can Buy in a Deal
There is a version of every deal where the fees look the same on both sides of the proposal. Same scope. Same timeline. Roughly the same number. And then you…
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Tree Ring Digital Partners with BizForesight to Revolutionize Business Exit Strategy
I’m thrilled to announce that Tree Ring Digital is partnering with Capitalize Network and Tablot West to launch BizForesight, where I’ll serve as Co-Founder and Chief Marketing Officer. This partnership…
The Big GA4 Rollout
Big Changes Are Coming To Google Analytics In case you haven’t heard, 2022 has been a year at Google. In March, the company made two big announcements: its current titular…
4 Reasons Your Business Needs Google Local Services Ads
As technology continues to expand, the need for presence and visibility will be vital to your sales and business success. The most influential format used is advertising, comprising over $285…
What’s in a Campaign?
Advertising has changed a lot since the golden age of television when it was all about Darrin Stephens landing that account for McMann and Tate on Bewitched. These days, it’s…
What Happens if I Cancel my Directory Listing Services?
Directory listing services help businesses claim all of their relevant listings, ensuring accuracy and professionalism. There are so many places that your contact information can be found online, it can…
Professional Content Is Key to a Successful Website
Successful business owners are good at what they do. They are knowledgeable about their industry. They are often skilled communicators and many are decent writers. So, why bother with a…
What is Artificial Intelligence (AI) Marketing?
The term “Artificial Intelligence” typically generates immediate mental images of something from Terminator, Blade Runner, Star Trek, Star Wars or even the kids movie Wall-E. Artificial Intelligence (A.I.) is made…
Consequences For Not Having A SSL Certificate This Summer
Google has been nudging users away from unencrypted sites for years. That nudge is about to become a push as Chrome 68 rolls out in July, complete with updates that…
What is a SSL Certificate and Do I Need One?
With the media constantly proclaiming concerns over security breaches in a digital world, there are a number of reasons to consider an SSL certificate for your website. SSL is the…
What Are Schema Tags?
The best way to talk to search engines is in their native language. That language is called “Schema Markup” and was invented in 2011 through a major search engine collaboration…
Why SEO Is Not Set It And Forget It
SEO can be a daunting task that requires more attention than most would like to think. If you are new to the world of SEO (Search Engine Optimization), we can…
Choosing An Ecommerce Platform That Fits Your Business
Let’s pretend you are building a house. You have a choice between multiple contractors. One lets you design the entire plan however you see fit. Another has pre-made plans that…
The Importance of Quality Product Photos for Ecommerce
Have you ever searched for a product and found listings that read “photo not available” or noticed the photo is so blurry that you can’t actually see the quality of…
Reasons to Sell on Amazon
When it comes to online retailers, Amazon has arisen as the king of kings. Since its inception as an online bookstore, Amazon has continued a trend of rapid growth and…
Importance Of Ecommerce Product Description Writing
Ecommerce marketers all too often underrate the importance of product descriptions. Words speak volumes, especially when the potential customer cannot actually touch, hold, or try on the product being sold.…
Sales Tax For Online Sales
The wonderful world of ecommerce has made buying and selling an enjoyable and convenient experience for decades now. As history has proved, virtually no great market (exceptions for resale, raw…
What is Geofencing?
Geofencing is a location based service that uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programed action. In the case of marketing, this action is often the delivery…
5 BENEFITS OF PPC ADVERTISING
The goal of any marketing strategy is to match products and services to consumers who need and/or want them. Pay-Per-Click (PPC) advertising is an effective and efficient way to strategically…
Selling Through Amazon
Today, business owners have more options than ever when it comes to where and how to sell products online. Amazon has proved to be one of the largest online retailers…