Big Changes Are Coming To Google Analytics In case you haven’t heard, 2022 has been a year at Google. In March, the company made two big announcements: its current titular analytics service would be ending and it would be launching a new iteration for it. Yes, the Google Analytics we know and have relied on…
As technology continues to expand, the need for presence and visibility will be vital to your sales and business success. The most influential format used is advertising, comprising over $285 billion US dollars in 2021 alone. According to Statistica, this number will climb to $385 billion by the end of 2022. With these facts in…
Advertising has changed a lot since the golden age of television when it was all about Darrin Stephens landing that account for McMann and Tate on Bewitched. These days, it’s all about the internet generally, and Google specifically. Google Ads, formerly known as AdWords, is where you have to be to be seen in today’s…
Directory listing services help businesses claim all of their relevant listings, ensuring accuracy and professionalism. There are so many places that your contact information can be found online, it can seem impossible to keep up with them all. This is why directory listing services are important. Why Do I Have to Pay Annually for Directory…
Successful business owners are good at what they do. They are knowledgeable about their industry. They are often skilled communicators and many are decent writers. So, why bother with a website content writer when you could save a few bucks writing the content yourself? Time is Money Clients who think they want to write their…
The term “Artificial Intelligence” typically generates immediate mental images of something from Terminator, Blade Runner, Star Trek, Star Wars or even the kids movie Wall-E. Artificial Intelligence (A.I.) is made possible by studying ways to make machines intelligent or capable of interpreting information and solving problems. Machine Learning One major component of A.I. marketing is…
Google has been nudging users away from unencrypted sites for years. That nudge is about to become a push as Chrome 68 rolls out in July, complete with updates that will prominently indicate whether or not a website is secure. For those unfamiliar with SSL certificates, they are what prevent a third party from accessing…
With the media constantly proclaiming concerns over security breaches in a digital world, there are a number of reasons to consider an SSL certificate for your website. SSL is the acronym for “secure socket layer.” A SSL acts to protect information by encrypting sensitive content transferred from computer to computer on its way to the…
The best way to talk to search engines is in their native language. That language is called “Schema Markup” and was invented in 2011 through a major search engine collaboration between Google, Yahoo, Bing and Yandex. The goal was to make a global standard search engine vocabulary to help them better understand the web. How…
SEO can be a daunting task that requires more attention than most would like to think. If you are new to the world of SEO (Search Engine Optimization), we can help catch you up with this article here. A quick explanation is that proper SEO practices help your website show up closer to the top…
Let’s pretend you are building a house. You have a choice between multiple contractors. One lets you design the entire plan however you see fit. Another has pre-made plans that you can choose from, which are fully functional but may have limitations. This is the same concept when it comes to deciding on an eCommerce…
Have you ever searched for a product and found listings that read “photo not available” or noticed the photo is so blurry that you can’t actually see the quality of the item? Does that make you more willing to buy? Of course not! Poor photos or lack of photos in today’s visual world are unacceptable…
