What is a SSL Certificate and Do I Need One?

With the media constantly proclaiming concerns over security breaches in a digital world, there are a number of reasons to consider an SSL certificate for your website. SSL is the acronym for “secure socket layer.” A SSL acts to protect information by encrypting sensitive content transferred from computer to computer on its way to the…

What Are Schema Tags?

The best way to talk to search engines is in their native language. That language is called “Schema Markup” and was invented in 2011 through a major search engine collaboration between Google, Yahoo, Bing and Yandex. The goal was to make a global standard search engine vocabulary to help them better understand the web. How…