The best way to talk to search engines is in their native language. That language is called “Schema Markup” and was invented in 2011 through a major search engine collaboration between Google, Yahoo, Bing and Yandex. The goal was to make a global standard search engine vocabulary to help them better understand the web. How…
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SEO (search engine optimization) is the process of making your website appealing to search engines. There is no point to having a website if people can’t find it. The main focus of your SEO efforts should initially be onsite SEO which pertains to the content on your website. Offsite SEO incorporates sites that link back…
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Achieving a full set of green lights on the Yoast SEO plugin for WordPress can become like a game. Just like “Angry Birds” or “Mario Brothers,” it can be an addicting challenge to win at all costs. That yellow light staring back at you becomes the evil villian and you must prevail to save the…
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Voice search technology has been around in some form or another since the 1980’s, but it wasn’t until Apple’s introduction of “Siri” in 2011 that the revolution really got underway. “Voice search” is the concept of technology that allows users to search for information by asking questions aloud rather than typing them into a search…
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SEO can be a daunting task that requires more attention than most would like to think. If you are new to the world of SEO (Search Engine Optimization), we can help catch you up with this article here. A quick explanation is that proper SEO practices help your website show up closer to the top…
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Google is a search engine giant and what Google says goes. This isn’t necessarily good or bad, but it does require businesses to stay on top of things when it comes to their website. Recently Google rolled out their much anticipated mobile-first indexing update. This could mean big things for websites that are less than…
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Let’s pretend you are building a house. You have a choice between multiple contractors. One lets you design the entire plan however you see fit. Another has pre-made plans that you can choose from, which are fully functional but may have limitations. This is the same concept when it comes to deciding on an eCommerce…
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Have you ever searched for a product and found listings that read “photo not available” or noticed the photo is so blurry that you can’t actually see the quality of the item? Does that make you more willing to buy? Of course not! Poor photos or lack of photos in today’s visual world are unacceptable…
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When it comes to online retailers, Amazon has arisen as the king of kings. Since its inception as an online bookstore, Amazon has continued a trend of rapid growth and is now the number one online retailer. Recent statistics tout approximately 310 million customers with 90 million U.S. based Amazon Prime members. If you have…
DetailsEcommerce marketers all too often underrate the importance of product descriptions. Words speak volumes, especially when the potential customer cannot actually touch, hold, or try on the product being sold. A well written product description uses unique and impactful language that is easy to read and visually appealing. Entice and Convince The art of enticing…
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The wonderful world of ecommerce has made buying and selling an enjoyable and convenient experience for decades now. As history has proved, virtually no great market (exceptions for resale, raw materials, and non-profits) goes untaxed. The vast majority of the time, that is also true when it comes to sales tax for online sales. When…
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Location-based advertising is taking the digital marketing world by storm. The benefits of geofencing have the potential to increase sales revenue and brand awareness for virtually any brick and mortar business. When assessing your marketing options, here are five ways geofencing could drive more traffic to your business. 1. Precision Audience Targeting Geofencing allows you…
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