You have a nice dinner to go to and your favorite outfit is in need of a trip to the dry cleaner. It would be inconvenient to travel more than a mile or two away, but then there are all those horror stories you’ve heard about clothes getting lost or destroyed. Trust is important. How…
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What is the infamous Google Algorithm and why should you care? You may have heard the term “Google Algorithm” thrown around by your SEO specialist. But really, what the heck are they actually talking about? Is it a real thing or just a tech-world myth? The truth is that there is often little we really…
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There is a story of perseverance that is most famously noted in Napoleon Hill’s book “Think and Grow Rich.” A miner traveled to Colorado in search of gold. He drilled deeper and deeper week after week, certain he would strike it rich any day. After an extended time of drilling and accruing significant debt, the…
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What is a Call to Action? The call to action is a phrase or line of text that tells people to purchase, donate or attend. This is how you let your audience know what you want them to do. If you spend money on marketing, you likely want some sort of result in return, whether…
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Building a Website that Works for You At Tree Ring Digital , we believe that a quality website should be the core of every business marketing plan. There is a lot that goes into a building a professional looking, functional, user friendly website. But, launching your new site will not magically attract users and increase…
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Word of mouth has always been particularly influential to consumers when they are considering their options in the service industry. And it’s easy to understand why. An inadequate product can be returned or exchanged, but a disappointing service is more difficult to correct. It can leave the client with a more personal sense of dissatisfaction…
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Around 75% of online shoppers read company reviews before making a decision to purchase or visit a location. This makes it critical to ask for reviews from your satisfied customers as their positive reviews might help sell your company to someone on the fence in making a decision. While you should encourage feedback, incentivizing reviews…
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Pinterest is an online social network that allows its users to visually share and discover new interests by posting images to their own personal board or browsing other user’s boards. Through visual representation, Pinterest is focused on the concept of a person’s likes, tastes, and lifestyle. The social network allows you to share and discover…
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Aviary is a mobile phone app that provides photo editing capabilities. Similar to Instagram, it offers 16 editing and enhancing tools within the app that lets you control Brightness, Saturation, Sharpness, Cropping, Contrast and more. You also have the options to draw on images, add text, create memes and share your photos via email, Twitter,…
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Instagram is a social media platform that consists of photos and videos. Much like Facebook, you have a profile and newsfeed that users can scroll through. When you post a photo or video on your account, other users who are following you will see what you have posted on their newsfeed. You can follow others…
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Canva is a free app (iOS and Android) that allows users to create designs for both web and print. It offers numerous templates for graphics, cover images, posters, invitations, and more. Canva allows you to edit photos and add text, elements, stickers, frames, images, borders and more to your designs. With so many options, Canva…
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Making your business presence known on social media and online is a vital part of attracting new customers, and can positively or negatively affect your business. No matter what industry your business operates in, maintaining your social media accounts and claiming your business information is the best way to engage customers and get them excited…
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