What You Need to Know Before You Click ‘Launch’ If you’ve ever set up Google Ads on your own, there’s a good chance you started with Smart Mode (formerly known as Google Ads Express), even if you didn’t realize it. While this setup seems simple, it comes with hidden limitations that can impact your…
What to Centralize and What to Customize If your business is growing through acquisitions or managing multiple brands under one umbrella, your paid media strategy gets more complex. Each brand may have a different audience, message, or product focus. But managing everything separately can become inefficient and hard to measure. That’s where a strategic balance…
Running Google Ads is one thing. Knowing whether it’s actually working is another. Many businesses waste budget on clicks that never convert because they haven’t set up the right systems to track ROI. If you’re investing in paid media, here’s how to make sure you’re measuring the right things and getting the most value from…
Google Ads is one of the most powerful tools available for businesses ready to scale, but only if you understand how to use it effectively. Whether you’re managing ads in-house or working with a partner, these five tips will help you make better decisions, avoid common mistakes, and get the most from your budget. Not…
The social media landscape is constantly evolving, and with the recent rise of Bluesky as a compelling alternative to X (Twitter), many businesses, coaches, and consultants are considering making the leap. If you’re wondering, “Can I migrate my followers from X (Twitter) to Bluesky?” the short answer is yes—with a little help. While it’s not…
In today’s competitive digital landscape, generating traffic to your website is only half the battle. The real question is: Are you converting that traffic into meaningful leads or sales? If you’re not leveraging conversion tracking, you could be leaving valuable opportunities—and revenue—on the table. What Is Conversion Tracking? Conversion tracking is the process of…
Running a successful business is all about balance. While your in-house team might be talented and driven, there’s only so much they can accomplish alone. This is where marketing outsourcing comes into play, offering a cost-effective way to drive growth, increase revenue, and alleviate the pressure on your internal team. What Is Marketing Outsourcing?…
Digital marketing can feel overwhelming, but having a clear roadmap makes all the difference. This simple checklist will help you cover the essentials, ensuring your marketing strategy is effective and aligned with your business goals. 1. Audit Your Website Ensure your website is optimized for performance, usability, and lead generation. Fix any technical issues…
In today’s digital landscape, having a strong online presence is essential for any business. While building a beautiful website is a great first step, ensuring it performs well in search engines is where the real magic happens. This is where Google Search Console (GSC) comes in. A free tool provided by Google, Search Console helps…
In the competitive world of social media marketing, Instagram is a vital platform for small businesses to connect with customers, build their brand, and drive sales. But standing out from millions of accounts can be challenging. The blue verification badge offers a solution, signaling trust and authenticity while boosting your profile’s visibility. This article explains…
For nonprofit organizations, staffing and budget constraints make it paramount that you get the most out of every resource. One potentially huge return on investment for your nonprofit may be Google Ad Grants. It’s free to qualifying organizations and donates thousands of dollars of advertising to individual nonprofits every month. Here’s what you need to…
Big Changes Are Coming To Google Analytics In case you haven’t heard, 2022 has been a year at Google. In March, the company made two big announcements: its current titular analytics service would be ending and it would be launching a new iteration for it. Yes, the Google Analytics we know and have relied on…
