In today’s competitive digital landscape, generating traffic to your website is only half the battle. The real question is: Are you converting that traffic into meaningful leads or sales? If you’re not leveraging conversion tracking, you could be leaving valuable opportunities—and revenue—on the table. What Is Conversion Tracking? Conversion tracking is the process of…
Running a successful business is all about balance. While your in-house team might be talented and driven, there’s only so much they can accomplish alone. This is where marketing outsourcing comes into play, offering a cost-effective way to drive growth, increase revenue, and alleviate the pressure on your internal team. What Is Marketing Outsourcing?…
Digital marketing can feel overwhelming, but having a clear roadmap makes all the difference. This simple checklist will help you cover the essentials, ensuring your marketing strategy is effective and aligned with your business goals. 1. Audit Your Website Ensure your website is optimized for performance, usability, and lead generation. Fix any technical issues…
In today’s digital landscape, having a strong online presence is essential for any business. While building a beautiful website is a great first step, ensuring it performs well in search engines is where the real magic happens. This is where Google Search Console (GSC) comes in. A free tool provided by Google, Search Console helps…
In the competitive world of social media marketing, Instagram is a vital platform for small businesses to connect with customers, build their brand, and drive sales. But standing out from millions of accounts can be challenging. The blue verification badge offers a solution, signaling trust and authenticity while boosting your profile’s visibility. This article explains…
For nonprofit organizations, staffing and budget constraints make it paramount that you get the most out of every resource. One potentially huge return on investment for your nonprofit may be Google Ad Grants. It’s free to qualifying organizations and donates thousands of dollars of advertising to individual nonprofits every month. Here’s what you need to…
Big Changes Are Coming To Google Analytics In case you haven’t heard, 2022 has been a year at Google. In March, the company made two big announcements: its current titular analytics service would be ending and it would be launching a new iteration for it. Yes, the Google Analytics we know and have relied on…
As technology continues to expand, the need for presence and visibility will be vital to your sales and business success. The most influential format used is advertising, comprising over $285 billion US dollars in 2021 alone. According to Statistica, this number will climb to $385 billion by the end of 2022. With these facts in…
Advertising has changed a lot since the golden age of television when it was all about Darrin Stephens landing that account for McMann and Tate on Bewitched. These days, it’s all about the internet generally, and Google specifically. Google Ads, formerly known as AdWords, is where you have to be to be seen in today’s…
Successful business owners are good at what they do. They are knowledgeable about their industry. They are often skilled communicators and many are decent writers. So, why bother with a website content writer when you could save a few bucks writing the content yourself? Time is Money Clients who think they want to write their…
SEO (search engine optimization) is the process of making your website appealing to search engines. There is no point to having a website if people can’t find it. The main focus of your SEO efforts should initially be onsite SEO which pertains to the content on your website. Offsite SEO incorporates sites that link back…
Achieving a full set of green lights on the Yoast SEO plugin for WordPress can become like a game. Just like “Angry Birds” or “Mario Brothers,” it can be an addicting challenge to win at all costs. That yellow light staring back at you becomes the evil villian and you must prevail to save the…
