Shipping Methods for Online Sales 101

If you sell a product online, whether it’s a cupcake or a kayak, or anything in between, you’re going to have to deal with getting it from place A (usually where you and your products are) to place B (where your customer is) at some point. So what’s the most efficient and cost-effective way to…

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The Importance of Accepting Payments Online

The days of stamps, envelopes and checks are quickly passing as online payments become the norm for today’s transactions. A study released by ACI Worldwide in early 2017 showed that over half (56%) of American’s bills were being paid online. That number has only continued to increase. Accepting Payments Online As online payments become the…

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The Pros and Cons of Using PayPal

Over the last decade, PayPal has become a household name for anyone old enough to place an order online. Recent statistics show over 267 million active PayPal users worldwide. It is largely accepted as one of the most convenient ways to accept payment for online purchases. That being said, it does have its downsides. Here…

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What is Artificial Intelligence (AI) Marketing?

The term “Artificial Intelligence” typically generates immediate mental images of something from Terminator, Blade Runner, Star Trek, Star Wars or even the kids movie Wall-E. Artificial Intelligence (A.I.) is made possible by studying ways to make machines intelligent or capable of interpreting information and solving problems. Machine Learning One major component of A.I. marketing is…

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