The Importance of Accepting Payments Online

The days of stamps, envelopes and checks are quickly passing as online payments become the norm for today’s transactions. A study released by ACI Worldwide in early 2017 showed that over half (56%) of American’s bills were being paid online. That number has only continued to increase. Accepting Payments Online As online payments become the…

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The Pros and Cons of Using PayPal

Over the last decade, PayPal has become a household name for anyone old enough to place an order online. Recent statistics show over 267 million active PayPal users worldwide. It is largely accepted as one of the most convenient ways to accept payment for online purchases. That being said, it does have its downsides. Here…

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What is Artificial Intelligence (AI) Marketing?

The term “Artificial Intelligence” typically generates immediate mental images of something from Terminator, Blade Runner, Star Trek, Star Wars or even the kids movie Wall-E. Artificial Intelligence (A.I.) is made possible by studying ways to make machines intelligent or capable of interpreting information and solving problems. Machine Learning One major component of A.I. marketing is…

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What Are Schema Tags?

The best way to talk to search engines is in their native language. That language is called “Schema Markup” and was invented in 2011 through a major search engine collaboration between Google, Yahoo, Bing and Yandex. The goal was to make a global standard search engine vocabulary to help them better understand the web. How…

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