Why is local listing management important?
Search engines place heavy importance on the consistency of your business’s local listings – the exact way your name, address, and phone number (NAP) is displayed across the web. While it’s important to claim the major directory listings for your business, such as Google, Bing, and Yelp, there are many additional listings out there that people are looking at every single day, some you may have never even heard of.
Just being aware of all the directories that list your business details can be a challenge; making sure that they are all current and consistent can be a very time consuming task. This involves creating accounts, maintaining consistent company details, uploading logos and photos in the correct format, and, in some cases, struggling to gain control of a listing for your business that you did not submit.