If there’s any ONE thing that 2020 has taught us, it’s that we have to be nimble. We’ve got to roll with the proverbial punches and, like Beyonce, make lemonade out of a bad situation. At Tree Ring Digital, we’ve seen our clients do just that. So many of them have marketable skills that people want to learn, but our recent global circumstance has forced a business model change for a lot of them. They’re turning to offering their skills to a virtual audience.
Bring Your Knowledge and Your Brand to a New Audience
Perhaps, like them, you have specialized expertise and knowledge that people want. You know you can offer an incredible online program, but where do you even start? A quick Google search is frankly a little overwhelming…Teachable, Thinkific, Kajabi, WordPress to name a few – there are so many online course platforms from which to choose – is one better than the others? Which one is right for you?
The experts at Tree Ring have a good understanding of the different available online learning platforms – “Learning Management Systems” or (LMS), the capabilities (and limitations) of each, and why it’s so important to take your overall business goals and current marketing efforts into consideration when deciding between them – way before you start signing people up. Whether your offering is an online course, certification program, business bootcamp, or any other online program, there’s a platform that’s right for your program. You just need to do a little research and be prepared. Don’t make a hasty decision; it’ll be hard to shift to another platform later, and you’ll lose valuable time that you could be building your program.
There are many different platforms, and each has pros and cons. It’s important to choose the right one for your program right at the outset – one that can accomodate your needs & those of your clients now and into the future. During your research, consider:
- How each platform functions with your existing marketing (email lists, books sales, website, etc.).
- How big will your audience realistically be in the beginning? In the future?
- How much will your audience be willing to spend for your offering? Both now and in the future?
- How much are you willing to pay for a monthly subscription to a learning platform?
There are a lot of moving parts, but if you consider the questions above and choose carefully, you’ll be able you’ll be able to successfully select the right platform to integrate into your overall marketing efforts – one that meets your current needs and is scalable for growth.
Just remember that there are common pitfalls that thwart even the savviest creators when venturing into the world of online learning. Want to focus on what you do best and let someone else do the technical stuff? Call the experts at Tree Ring Digital. We can help you decide which platform is best for you – and even help you build your program.
- On September 17, 2020