You have a nice dinner to go to and your favorite outfit is in need of a trip to the dry cleaner. It would be inconvenient to travel more than a mile or two away, but then there are all those horror stories you’ve heard about clothes getting lost or destroyed. Trust is important. How…
Word of mouth has always been particularly influential to consumers when they are considering their options in the service industry. And it’s easy to understand why. An inadequate product can be returned or exchanged, but a disappointing service is more difficult to correct. It can leave the client with a more personal sense of dissatisfaction…
Around 75% of online shoppers read company reviews before making a decision to purchase or visit a location. This makes it critical to ask for reviews from your satisfied customers as their positive reviews might help sell your company to someone on the fence in making a decision. While you should encourage feedback, incentivizing reviews…
