Landing on a text-only web page is like traveling back in time. It’s boring, outdated and definitely not going to hold the modern user’s attention long enough to read all that you’ve put so much time into writing. Before even reading a word, users subconsciously form a judgment of your company based on the visual…
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If there’s an ethical way to do something, that means there are unethical ways lurking around out there, too. White-Hat Basically, “white-hat” tactics are genuine efforts to improve user experience. Google’s goal is to provide the best user experience possible, so they reward white-hat strategies by bumping your website up in search results. This takes…
DetailsWe touch paper products every single day. Without realizing it, we all come to expect certain products to have a specific feel in our hands. Consider the thickness of an invitation or greeting card compared to the pages of a phone book. Although we know on some level what we want a paper product to…
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A domain name? A hosting account? What are these and why do I need them to have a website? We hear these questions often from clients who are confused about the cost of purchasing a domain name, setting up a hosting account and the necessity of paying to have them each renewed yearly. So, we…
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Rich snippets for users: If you do a Google search for almost anything, you will notice that not all results look the same. Some are very basic, while others have additional elements that make them stand out: These extra elements are rich snippets and they don’t appear by chance; someone put some thought and work…
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In our article, “Is Marketing on Pinterest Worth it?” we let you know how to determine whether or not Pinterest is right for your business and why you may want to consider it as a marketing platform. For those of you who found Pinterest to be a good fit, we also promised to post some…
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We are so pleased to announce that Adroit Creative Solutions has officially partnered with InterNACHI as the one and only approved source for home and commercial property inspection web services. What is InterNACHI? InterNACHI (The International Association of Certified Home Inspectors) is the world’s largest professional association for home and commercial property inspectors. The non-profit…
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Thanking clients for signing up for your company blog, newsletter, or other online services is considerate, but don’t overlook all of the opportunities. Thank You Page We recommend creating thank you pages specific to any quote/service requests or other contact forms on your website. A page like this can be set up to automatically pop…
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A few weeks ago, we posted the article: Buyable Pins: What Pinterest’s Latest Feature Means for Businesses. The roll out of buyable pins was a big deal…for retailers who utilize Pinterest as a marketing platform. But, there are still small business owners out there who question the value of Pinterest for their business. Is Pinterest…
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Once we have finished a website, we often hear “It’s not doing anything” or “How do I get it to show up at the top of Google search results?” Many don’t understand that people won’t know your website exists until you tell them. Think about it…how did you first learn about your favorite blog, informational…
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On June 29, Pinterest announced the rollout of Buyable Pins, a new feature allowing users to purchase products right from the Pinterest app, without being redirected to a retailer website. How it works Buyable Pins are currently only available to iPhone and iPad users, with Android and desktop availability coming soon. During a search, buyable…
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If you have an idea for a creative service or product but feel that the cost of getting it off the ground makes taking it to market an out-of-reach dream, this post is for you! You’ve probably heard of Kickstarter. If you haven’t tried it yet, maybe it’s because you don’t view it as a…
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