I’m just a little website, storing no customer data. Why would I get hacked? Hackers aren’t necessarily targeting you specifically. They’ve created a program that will scan the Internet for files they know are outdated and/or accessible. Once they’ve identified these files, the program will add harmful code to the file. Why should I worry?…
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Domain Authority is a score developed by Moz that predicts how well your website ranks on search engines. It is scored based on a 100-point scale that helps you to calculate based on three factors: Age, Popularity and Size. Domain Authority is one of the single most important metrics you need to understand the health…
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Content marketing is the process of creating, publishing and distributing content to attract and retain your target audience and ultimately gain new customers. Content marketing mainly uses online platforms to create and share valuable content that is closely related to what you sell or services you offer. Popular ways to post content can be through…
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Digital Marketing is the marketing of products or brands through any form of electronic media. Digital Marketing differs from the more traditional aspect of marketing in that it enables an business to analyze marketing campaigns in real time. This helps business’ understand which marketing efforts are working online and which are not. The most popular…
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A Services page should outline important content about what your company offers to its customers. There are a few key elements that the services page should outline to provide helpful information to the reader. The Services Your Services page needs to outline what it is your company does specifically. It should include all pertinent details…
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The About page of your website outlines important content about you and/or your company that will inform and attract customers. The key is to make sure the About page contains key elements that people look for when choosing your company instead of the competitor. About The Business Often for small businesses, the user is performing…
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With social media being on the forefront of online marketing, it is important to note a prominent symbol being used throughout multiple platforms. Hashtags have become a popular way to share interests through a common theme. It is a way to target, connect, and engage users. Hashtags also allow users that are not specifically following…
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When looking for you social media match, you need to consider the pros and cons of each platform to determine what will be the best platform to reach your audience. Many companies invest a lot of time into specific a social media platform that can turn out with mediocre results which is why you need…
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What is SEO? SEO stands for Search Engine Optimization. It is the process of attempting to improve the organic placement of a website in the results of a user’s search in a search engine (such as Google, Bing, Yahoo, etc). Why does SEO matter? The main goal for a business website is to appear on…
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The number one reason you need to be concerned about having quality content on your website is because it matters to search engines. Visual appeal doesn’t factor in to search rank because search engines can’t see how great your site looks; they have to rely on more concrete elements, like content. You may think…shouldn’t my…
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If you own or manage a website, you may have received an email or phone call from a company claiming that they have been on your site and noticed something they can do to help improve your search rank. It can be hard to ignore a seemingly legitimate company that claims to work with Google…
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Cloud storage is the storage of data on an off-site database that can be accessed via the internet. Rather than storing files on a laptop, disc or thumb drive, users reserve a certain amount of space on a remote storage system (a server), which is maintained by a third party. The main benefit of cloud…
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