Small Business Marketing Ideas

23Aug

Professional Content Is Key to a Successful Website

Successful business owners are good at what they do. They are knowledgeable about their industry. They are often skilled communicators and many are decent writers. So, why bother with a website content writer when you could save a few bucks writing the content yourself? Time is Money Clients who think they want to write their […]
28Jun

What is Artificial Intelligence (AI) Marketing?

The term “Artificial Intelligence” typically generates immediate mental images of something from Terminator, Blade Runner, Star Trek, Star Wars or even the kids movie Wall-E. Artificial Intelligence (A.I.) is made possible by studying ways to make machines intelligent or capable of interpreting information and solving problems. Machine Learning One major component of A.I. marketing is […]
07Jun

Consequences For Not Having A SSL Certificate This Summer

Google has been nudging users away from unencrypted sites for years. That nudge is about to become a push as Chrome 68 rolls out in July, complete with updates that will prominently indicate whether or not a website is secure. For those unfamiliar with SSL certificates, they are what prevent a third party from accessing […]
31May

What is a SSL Certificate and Do I Need One?

With the media constantly proclaiming concerns over security breaches in a digital world, there are a number of reasons to consider an SSL certificate for your website. SSL is the acronym for “secure socket layer.” A SSL acts to protect information by encrypting sensitive content transferred from computer to computer on its way to the […]
17May

What Are Schema Tags?

The best way to talk to search engines is in their native language. That language is called “Schema Markup” and was invented in 2011 through a major search engine collaboration between Google, Yahoo, Bing and Yandex. The goal was to make a global standard search engine vocabulary to help them better understand the web. How […]
10May

Do You Know The Difference Between Onsite And Offsite SEO?

SEO (search engine optimization) is the process of making your website appealing to search engines. There is no point to having a website if people can’t find it. The main focus of your SEO efforts should initially be onsite SEO which pertains to the content on your website. Offsite SEO incorporates sites that link back […]
03May

Stop Playing the Yoast SEO Plugin Like a Video Game

Achieving a full set of green lights on the Yoast SEO plugin for WordPress can become like a game. Just like “Angry Birds” or “Mario Brothers,” it can be an addicting challenge to win at all costs. That yellow light staring back at you becomes the evil villian and you must prevail to save the […]
26Apr

What is Voice Search? – Demystifying the World of Tech

Voice search technology has been around in some form or another since the 1980’s, but it wasn’t until Apple’s introduction of “Siri” in 2011 that the revolution really got underway. “Voice search” is the concept of technology that allows users to search for information by asking questions aloud rather than typing them into a search […]
12Apr

Why SEO Is Not Set It And Forget It

SEO can be a daunting task that requires more attention than most would like to think. If you are new to the world of SEO (Search Engine Optimization), we can help catch you up with this article here. A quick explanation is that proper SEO practices help your website show up closer to the top […]
05Apr

What is Mobile-First Indexing? – Demystifying the World of Tech

Google is a search engine giant and what Google says goes. This isn’t necessarily good or bad, but it does require businesses to stay on top of things when it comes to their website. Recently Google rolled out their much anticipated mobile-first indexing update. This could mean big things for websites that are less than […]
29Mar

Choosing An Ecommerce Platform That Fits Your Business

Let’s pretend you are building a house. You have a choice between multiple contractors. One lets you design the entire plan however you see fit. Another has pre-made plans that you can choose from, which are fully functional but may have limitations. This is the same concept when it comes to deciding on an eCommerce […]
22Mar

The Importance of Quality Product Photos for Ecommerce

Have you ever searched for a product and found listings that read “photo not available” or noticed the photo is so blurry that you can’t actually see the quality of the item? Does that make you more willing to buy? Of course not! Poor photos or lack of photos in today’s visual world are unacceptable […]