Big Changes Are Coming To Google Analytics In case you haven’t heard, 2022 has been a year at Google. In March, the company made two big announcements: its current titular analytics service would be ending and it would be launching a new iteration for it. Yes, the Google Analytics we know and have relied on…
DetailsAs technology continues to expand, the need for presence and visibility will be vital to your sales and business success. The most influential format used is advertising, comprising over $285 billion US dollars in 2021 alone. According to Statistica, this number will climb to $385 billion by the end of 2022. With these facts in…
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As times change, business owners must constantly adapt their understanding of “accessibility.” While most people realize that having a business located at the top of a staircase with no wheelchair access is a huge legal liability, many aren’t aware of the necessity of ensuring that their business websites are universally accessible, as well. Is your…
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With all the recent international hacking incidents, we thought it’d be a good idea to focus this edition of the Tree Ring Digital blog on the idea of “cyber hygiene,” particularly the use of “multi-factor” or “two-factor” authentication (sometimes called 2FA) mechanisms. What is Multi-Factor Authentication? From Wikipedia: “Multi-factor authentication (MFA; encompassing two-factor authentication, or…
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It’s such a cliché, but it really is true: technology moves and changes incredibly quickly. For an agency like Tree Ring Digital that offers website design as well as digital marketing, there’s a lot to keep up with. And we love posting and writing about marketing trends because it’s fascinating to us, but sometimes we…
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So the pandemic is…over? we guess? Of the many lessons we’ve learned over the last year, “expect the unexpected” is primary, so we’re bracing for a horror movie-style comeback. But one thing’s for certain: public spaces are opening and things are going back to some semblance of normal. Let’s call it the next normal. What…
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Last month, we introduced the topic of affiliate marketing and explained what it is, the potential benefits and pitfalls, and some statistics and predictions about the future of the marketing technique (spoiler alert: it’s bright). Hosting Tribunal says that the affiliate marketing sector is currently worth $12 billion, and growing rapidly, and that “well-crafted affiliate…
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Affiliate marketing. It’s a subject that we get asked about a lot at Tree Ring Digital, so we’re embarking on a short series of blogs to cover the ins and outs – what is it? Is it a good way to make money? Should your business start an affiliate marketing program? There’s a lot to…
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As the writer for a digital marketing company, I’m constantly learning new things. Sometimes I learn about new (to me) industries (like asbestos abatement) or services (like IV hydration) from our clients, but often I learn “techy” stuff from my boss and my colleagues. And that’s generally stuff that I’ve heard of, but didn’t understand…
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Servers. Hosting. Maintenance. They’re words that have specific meanings in terms of technology and the internet, but the truth is that while a lot of us vaguely grok the concepts, we don’t really understand what they mean. Some of us, including Tree Ring Digital’s writer (full disclosure: that’s me) are more than a little embarrassed…
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Over the course of 2020, Tree Ring has been blogging about the year’s top marketing trends and we’ve covered a lot of ground. Our last blog this year is on another trend: content marketing – but it hardly seems fair to call it a trend, since it’s a practice as old as marketing itself (check…
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In January of this year, we posted a blog that blithely discussed 2020’s Top Digital Marketing Trends. The world seems much older now, as we slide toward the end of the endless year, and our January naivety seems cute. Interestingly though, a lot of the trends turned out to be more powerful than we even…
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