A person in a wheelchair is at the base of a staircase, looking up..

Let’s Get Accessible

As times change, business owners must constantly adapt their understanding of “accessibility.” While most people realize that having a business located at the top of a staircase with no wheelchair access is a huge legal liability, many aren’t aware of the necessity of ensuring that their business websites are universally accessible, as well. Is your…

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Multi-Factor Authentication: A Necessary Evil

With all the recent international hacking incidents, we thought it’d be a good idea to focus this edition of the Tree Ring Digital blog on the idea of “cyber hygiene,” particularly the use of “multi-factor” or “two-factor” authentication (sometimes called 2FA) mechanisms.  What is Multi-Factor Authentication?  From Wikipedia:  “Multi-factor authentication (MFA; encompassing two-factor authentication, or…

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WordPress For the Win

It’s such a cliché, but it really is true: technology moves and changes incredibly quickly. For an agency like Tree Ring Digital that offers website design as well as digital marketing, there’s a lot to keep up with. And we love posting and writing about marketing trends because it’s fascinating to us, but sometimes we…

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The Next Normal: Post-Pandemic Marketing

So the pandemic is…over? we guess?  Of the many lessons we’ve learned over the last year, “expect the unexpected” is primary, so we’re bracing for a horror movie-style comeback. But one thing’s for certain: public spaces are opening and things are going back to some semblance of normal. Let’s call it the next normal.  What…

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How to Increase Revenue Through Affiliate Marketing

Last month, we introduced the topic of affiliate marketing and explained what it is, the potential benefits and pitfalls, and some statistics and predictions about the future of the marketing technique (spoiler alert: it’s bright).  Hosting Tribunal says that the affiliate marketing sector is currently worth $12 billion, and growing rapidly, and that “well-crafted affiliate…

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Affiliate Marketing 101

Affiliate marketing. It’s a subject that we get asked about a lot at Tree Ring Digital, so we’re embarking on a short series of blogs to cover the ins and outs – what is it? Is it a good way to make money? Should your business start an affiliate marketing program? There’s a lot to…

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