Small Business Marketing Ideas

20Mar

Important PHP Update: Has Your Website Script Reached its End of Life?

. . . And what does that even mean? Dinosaurs are fun for museums and movies, but certainly not for websites. If online technology and coding capabilities didn’t continually evolve, the internet as we know it would look very different, run much slower, and have significantly less functionality. For a quick trip down memory lane, […]
14Mar

The Pros and Cons of Using PayPal

Over the last decade, PayPal has become a household name for anyone old enough to place an order online. Recent statistics show over 267 million active PayPal users worldwide. It is largely accepted as one of the most convenient ways to accept payment for online purchases. That being said, it does have its downsides. Here […]
28Feb

What Happens if I Cancel my Directory Listing Services?

Directory listing services help businesses claim all of their relevant listings, ensuring accuracy and professionalism. There are so many places that your contact information can be found online, it can seem impossible to keep up with them all. This is why directory listing services are important.  Why Do I Have to Pay Annually for Directory […]
28Jan

Why am I Not Seeing My PPC / Geofencing Ads?!

Are you pulling your hair out, trying keyword after keyword with no ads to be seen? It’s normal to want to see how your PPC ads appear in the search engine results and understandably frustrating when they can’t be found. There may be a number of good reasons that you are not seeing your Pay […]
23Aug

Professional Content Is Key to a Successful Website

Successful business owners are good at what they do. They are knowledgeable about their industry. They are often skilled communicators and many are decent writers. So, why bother with a website content writer when you could save a few bucks writing the content yourself? Time is Money Clients who think they want to write their […]
28Jun

What is Artificial Intelligence (AI) Marketing?

The term “Artificial Intelligence” typically generates immediate mental images of something from Terminator, Blade Runner, Star Trek, Star Wars or even the kids movie Wall-E. Artificial Intelligence (A.I.) is made possible by studying ways to make machines intelligent or capable of interpreting information and solving problems. Machine Learning One major component of A.I. marketing is […]
07Jun

Consequences For Not Having A SSL Certificate This Summer

Google has been nudging users away from unencrypted sites for years. That nudge is about to become a push as Chrome 68 rolls out in July, complete with updates that will prominently indicate whether or not a website is secure. For those unfamiliar with SSL certificates, they are what prevent a third party from accessing […]
31May

What is a SSL Certificate and Do I Need One?

With the media constantly proclaiming concerns over security breaches in a digital world, there are a number of reasons to consider an SSL certificate for your website. SSL is the acronym for “secure socket layer.” A SSL acts to protect information by encrypting sensitive content transferred from computer to computer on its way to the […]
17May

What Are Schema Tags?

The best way to talk to search engines is in their native language. That language is called “Schema Markup” and was invented in 2011 through a major search engine collaboration between Google, Yahoo, Bing and Yandex. The goal was to make a global standard search engine vocabulary to help them better understand the web. How […]
10May

Do You Know The Difference Between Onsite And Offsite SEO?

SEO (search engine optimization) is the process of making your website appealing to search engines. There is no point to having a website if people can’t find it. The main focus of your SEO efforts should initially be onsite SEO which pertains to the content on your website. Offsite SEO incorporates sites that link back […]
03May

Stop Playing the Yoast SEO Plugin Like a Video Game

Achieving a full set of green lights on the Yoast SEO plugin for WordPress can become like a game. Just like “Angry Birds” or “Mario Brothers,” it can be an addicting challenge to win at all costs. That yellow light staring back at you becomes the evil villian and you must prevail to save the […]
26Apr

What is Voice Search? – Demystifying the World of Tech

Voice search technology has been around in some form or another since the 1980’s, but it wasn’t until Apple’s introduction of “Siri” in 2011 that the revolution really got underway. “Voice search” is the concept of technology that allows users to search for information by asking questions aloud rather than typing them into a search […]