In today’s digital landscape, having a strong online presence is essential for any business. While building a beautiful website is a great first step, ensuring it performs well in search…
In the competitive world of social media marketing, Instagram is a vital platform for small businesses to connect with customers, build their brand, and drive sales. But standing out from…
For nonprofit organizations, staffing and budget constraints make it paramount that you get the most out of every resource. One potentially huge return on investment for your nonprofit may be…
Big Changes Are Coming To Google Analytics In case you haven’t heard, 2022 has been a year at Google. In March, the company made two big announcements: its current titular…
As technology continues to expand, the need for presence and visibility will be vital to your sales and business success. The most influential format used is advertising, comprising over $285…
Advertising has changed a lot since the golden age of television when it was all about Darrin Stephens landing that account for McMann and Tate on Bewitched. These days, it’s…
Successful business owners are good at what they do. They are knowledgeable about their industry. They are often skilled communicators and many are decent writers. So, why bother with a…
SEO (search engine optimization) is the process of making your website appealing to search engines. There is no point to having a website if people can’t find it. The main…
Achieving a full set of green lights on the Yoast SEO plugin for WordPress can become like a game. Just like “Angry Birds” or “Mario Brothers,” it can be an…
Voice search technology has been around in some form or another since the 1980’s, but it wasn’t until Apple’s introduction of “Siri” in 2011 that the revolution really got underway.…
SEO can be a daunting task that requires more attention than most would like to think. If you are new to the world of SEO (Search Engine Optimization), we can…
Ecommerce marketers all too often underrate the importance of product descriptions. Words speak volumes, especially when the potential customer cannot actually touch, hold, or try on the product being sold.…
Location-based advertising is taking the digital marketing world by storm. The benefits of geofencing have the potential to increase sales revenue and brand awareness for virtually any brick and mortar…
Geofencing is a location based service that uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programed action. In the case of marketing, this action is often the delivery…
The goal of any marketing strategy is to match products and services to consumers who need and/or want them. Pay-Per-Click (PPC) advertising is an effective and efficient way to strategically…
It is 7:00 p.m., it has been a long day, and you really don’t feel like cooking dinner. There is one solution to the problem that is virtually always the…
Getting organized is nearly always in the top 10 overall list of New Year’s Resolutions. It is also one of the hardest resolutions to keep. Give yourself a head start…
You have a nice dinner to go to and your favorite outfit is in need of a trip to the dry cleaner. It would be inconvenient to travel more than…
There is a story of perseverance that is most famously noted in Napoleon Hill’s book “Think and Grow Rich.” A miner traveled to Colorado in search of gold. He drilled…
What is a Call to Action? The call to action is a phrase or line of text that tells people to purchase, donate or attend. This is how you let…
