Successful business owners are good at what they do. They are knowledgeable about their industry. They are often skilled communicators and many are decent writers. So, why bother with a website content writer when you could save a few bucks writing the content yourself?
Time is Money
Clients who think they want to write their own website content are usually looking for cost savings. We ask those clients to consider what their time is worth and how much free time they have to dedicate to their website. No matter how much time you think it will take, it will probably take longer. Experienced writers have the process down to a science. We produce high quality content efficiently.
Your Brand’s Voice
You’ve probably spent countless hours selecting the perfect name, logo, and slogan for your company. But did you even know that your brand has a voice? It does. Even if it’s unintentional, the verbiage and tone that you use to communicate with your clients sends a specific message. A good content writer is a good listener. We will identify the unique voice of your company and maintain that tone and style throughout your website, so your clients always feel like the content is coming directly from you.
More Than Meets the Eye
Even if you are a capable writer, there are a few things an experienced website content writer might simply be able to do better. After all, writing is our business!
Professionally written website content is:
High Quality
You don’t have to be a talented writer yourself to recognize the writing of an amature. Your visitors will notice…and so will Google. Both will judge. Not only does poor quality content damage your reputation, it hurts your website’s Google search ranking.
Accessible
Some business owners know their field so well that industry terminology becomes second nature. From a few steps away, we can convey your expertise in a language your audience will understand.
Helpful
We know how to make it quick and easy for users to find what they’re looking for and convince them to contact you for more. That means cutting clutter and formatting text to maximize readability.
Flattering
Not comfortable bragging about yourself? Leave it to us! We know how to tactfully tout the recognitions and accomplishments that will impress your users most.
Convincing
Our content is written strategically to attract, compel and convert your website visitors to buying customers.
The last thing you want to do after drawing a user in with a beautiful website design is to lose credibility when they read unprofessional content. That’s why Tree Ring Digital makes professional writing a standard part of our web design process.