AI-Powered Personalization: How to Scale Marketing Without Losing the Human Touch
AI is transforming marketing, allowing businesses to personalize customer experiences at scale. But as automation grows, businesses must balance efficiency with authenticity. For multi-brand and multi-location businesses, AI-driven personalization ensures that each audience segment gets relevant, meaningful interactions—without losing the brand’s human connection. Why AI-Powered Personalization Matters Consumers expect personalized experiences. AI allows businesses to…