The Digital Assets Nobody Remembers to Reassign
Somewhere in a departed employee’s personal email account sits the login to a domain registrar. Somewhere else, a Google Business Profile is still verified under a phone number that was…
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Building a Digital Asset Inventory
The Problem No One Sees Until It’s Too Late A marketing director once told me she spent three weeks trying to recover access to her company’s Google Ads account after…
Digital Asset Protection vs. Password Management
Why They’re Not the Same
“We already use 1Password.” We hear this constantly. A business owner or IT lead assumes that because they have a password manager, their digital assets are protected. The conversation ends…
What Is Ownership Mapping Framework™?
The Problem: Your Business Runs on Digital Assets You Don’t Actually Control Here’s a question most business owners can’t answer: Who owns your domain name? Not who pays for it.…