SEO (search engine optimization) is the process of making your website appealing to search engines. There is no point to having a website if people can’t find it. The main focus of your SEO efforts should initially be onsite SEO which pertains to the content on your website. Offsite SEO incorporates sites that link back to yours, thus giving it authority. These concepts are the building blocks you need to create a great website that can be easily found.

What is Onsite SEO?

Onsite SEO is done by adjusting certain components of the site so that the intent of your content can be clearly understood by search engines. In return for this careful thought, search engines reward websites with higher rankings on the search index. There are several key components of onsite SEO that are the foundation for improving page rank in your specific industry.

  • Keywords
  • Content
  • Titles
  • Headlines
  • Load Speed
  • Inbound links
  • Alt tag images
  • These are all areas that completely within your control. Starting at the top with solid keyword research and quality content containing those keywords, will put you on the right track. The details are important to keep you ahead of the competition.

    What is Offsite SEO?

    Offsite SEO is the concept of having other sites link back to yours, indicating that you are an authority in your industry. The Google search engine algorithm places a decent amount of weight on authority for a site. This can come from the site having been around and active for a long period or time, or from outside engagement. Waiting around for you site to get old is not a good strategy. Here are some of the most prominent ways to develop offsite SEO:

  • Sharable content: Produce content that is interesting and entertaining which makes people want to share it.
  • Review marketing: Use review sites to increase the amount of people that are talking about you business. There are other reasons that your public reputation can also be very important.
  • Influencer outreach: Identify your target audience and find out who it is that they already trust. Collaborate with those people.
  • Guest Blogging: Writing a blog for someone who is an authority in your industry is a good way to gain exposure. Do not forget to link back to your website.
  • Social media: Keep an active social media to engage people and promote activity on your own page. Give them something to talk about on theirs.
  • Is Onsite or Offsite SEO More Important?

    Both of these concepts are important to search engines. The most important of your overall SEO strategy is proper research to insure that you are competing for the right keywords and correct audience attention. Onsite SEO is the foundation for your SEO house but Offsite is your roof.

    Contact the SEO experts at Tree Ring Digital to develop a SEO strategy that best fits both your onsite and offsite needs!