What is SEO?
SEO stands for Search Engine Optimization. It is the process of attempting to improve the organic placement of a website in the results of a user’s search in a search engine (such as Google, Bing, Yahoo, etc).
Why does SEO matter?
The main goal for a business website is to appear on the first page of search results when a user searches for a product or service that business provides. This is because users are not likely to click through pages of results to find what they’re looking for; the closer your website is to the top of the first page of search results, the more likely a user is to click on your website. Once they land on your site, your next step is to make sure they find what they were searching for.
How to implement SEO?
Following SEO best practices, like the ones recommended by Google and other search engines, will help ensure that the right users easily find your website. This is the best way to serve web users, your potential customers and, ultimately, your business.
Search engines strive to provide their customers with the best possible internet search experience; they want their users to get high quality results that accurately relate to the term or phrase that’s been typed into the search field. In order to accomplish this, the search engines put an algorithm (or set of rules) in place for websites to follow in order to receive a high search ranking. But earning a top ranking is not as simple as looking at Google’s current algorithm, making a few updates and crossing your fingers. The algorithm contains many, many factors that are ever changing, based on the feedback and evolving demands of web users. The time, work and ongoing maintenance it takes to obtain and hold onto a top search engine ranking is well worth the effort, but most of our clients have businesses to run. That’s where we come in. Our experts keep up with search engine updates and your website’s position in search results, so you can focus your attention on running a successful business.