The Big GA4 Rollout

Big Changes Are Coming To Google Analytics In case you haven’t heard, 2022 has been a year at Google. In March, the company made two big announcements: its current titular…

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What’s in a Campaign?

Advertising has changed a lot since the golden age of television when it was all about Darrin Stephens landing that account for McMann and Tate on Bewitched. These days, it’s…

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What Are Schema Tags?

The best way to talk to search engines is in their native language. That language is called “Schema Markup” and was invented in 2011 through a major search engine collaboration…

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Reasons to Sell on Amazon

Reasons to Sell on Amazon

When it comes to online retailers, Amazon has arisen as the king of kings. Since its inception as an online bookstore, Amazon has continued a trend of rapid growth and…

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Sales Tax For Online Sales

Sales Tax For Online Sales

The wonderful world of ecommerce has made buying and selling an enjoyable and convenient experience for decades now. As history has proved, virtually no great market (exceptions for resale, raw…

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Geofencing

What is Geofencing?

Geofencing is a location based service that uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programed action. In the case of marketing, this action is often the delivery…

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PPC Advertising

5 BENEFITS OF PPC ADVERTISING

The goal of any marketing strategy is to match products and services to consumers who need and/or want them. Pay-Per-Click (PPC) advertising is an effective and efficient way to strategically…

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Selling Through Amazon

Selling Through Amazon

Today, business owners have more options than ever when it comes to where and how to sell products online. Amazon has proved to be one of the largest online retailers…

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