Have you ever searched for a product and found listings that read “photo not available” or noticed the photo is so blurry that you can’t actually see the quality of the item? Does that make you more willing to buy? Of course not! Poor photos or lack of photos in today’s visual world are unacceptable for ecommerce.
One of the most important aspects of selling online is generating trust in your product and company. Images are the only way for the ecommerce purchaser to see what they are getting. Aside from price, uncertainty is the biggest cause of products just sitting in online shopping carts unpurchased, as comparisons are made between like items.
Very Suspicious . . .
In the above scenario, the biggest problem is distrust. As a consumer, it is easy to immediately assume that the seller has something to hide by failing to use quality imagery. Though the product description is very important for a number of reasons, it is still unlikely to achieve a conversion if there is no photo to back up the statements. There are a plethora of options available to online shoppers. If your product photos are not up to today’s standards in a world filled with high-resolution, the potential buyer will be on to the next seller.
Humans are visual creatures. This is one of the reasons smartphones and social media are such mainstream staples of the modern era. Likewise, visual shopping experiences are crucial for online consumers. Having quality photos for ecommerce is the primary draw to attract people to your product. A product photo should include instant information such as size, color and possibly even use. Showing multiple angles of the product is also beneficial. When a buyer is left to wonder what the other side of the product looks like, they become less confident in their purchasing of decision.
Sharable for Audience Expansion
Photos are easy to share. Whether it is via text, email or social media, your potential customers can easily share your product with others. This is a great way to get exposure to additional audiences, but if your photo quality is poor the desired return will not be achieved.
Reducing the Return Rate
One of the most common reasons that customers return a product is inconsistent color. Filters and lighting can help create great photos, but if it changes the color of the item, then it is essentially deceiving. Customers are depending on accurate product photos to determine which product to buy. Accurate sizing is also important. Sometimes this may require more creative imagery to demonstrate the scope of the item in relation to something of a standard size.
Generating Quality Product Photos
There are several things to take into consideration when generating product photos. Lighting, size, filters, resolution and more will all have a big effect on the marketability of your photos. If you choose not to hire a professional photographer, it is a good idea to read up on the details of product photography. A picture is worth a thousand words, and those words should convince an audience to purchase your product.
If you would like help creating the best possible product photos for your ecommerce business, please contact the experienced team at Tree Ring Digital.
- On March 22, 2018