Everyone is talking about using AI to build websites faster and cheaper. And on the surface, it sounds like a reasonable idea. You answer a few questions, the tool generates a site, and you are live in hours instead of weeks. But here is what most businesses are not being told before they make that…
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Most business owners preparing for an exit spend months getting their financials in order. They work with attorneys, accountants, and advisors to make sure every number is documented and every liability is disclosed. And then due diligence begins and the buyer starts asking questions nobody thought to prepare for. Where is the domain registered? Who…
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AI in Marketing: What to Automate—and What to Never Hand Off In this episode, Jeff Mains sits down with Paige Wiese — founder and CEO of Tree Ring Digital, a Denver-based digital agency with 16 years in the business. Paige brings a unique perspective to digital marketing rooted in her background in architecture, and uses…
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The Deal Was on Track Until Someone Asked About the Website The financials were clean. Legal had signed off. The LOI was in place and both sides were moving toward closing. Then the buyer’s team started asking about digital assets. Can you prove who owns the domain? Where is the website hosted? Who has admin…
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The Ad Account That Almost Killed the Deal A business owner was preparing to go to market. The company had strong revenue, a loyal customer base, and a Google Ads campaign that had been driving consistent leads for years. On paper, everything looked great. Then the buyer started asking questions. Can we see the Google…
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Everyone Assumes Someone Else Is Handling It Ask a business owner who manages their digital assets and you will get one of two answers. Either “IT handles that” or “our marketing person takes care of it.” Ask the IT team and they will tell you they manage the network, the servers, the hardware, and the…
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How Your Digital Assets Can Sabotage Your Exit Most founders think digital assets are a back office detail. Paige Wiese shows why that thinking is dangerous. In this episode, she reveals how websites, domains, CRMs, analytics, ownership rights, and vendor relationships can either strengthen your business or quietly undermine it when growth, due diligence, and…
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The Checklist Said Everything Was Covered The deal closed. The financials were clean. Legal signed off. The integration team had a checklist and they ran through it with confidence. Domain name? Check. Website access? Check. Social media credentials? Check. Six months later, the phone rings. The website is down. Nobody can access the Google Ads…
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It Starts With a Resignation Letter and Ends With a Recovery Call An employee puts in their two weeks. You wish them well. They hand over their laptop, return the office key, and walk out the door. Six weeks later, your domain renewal fails. The notification went to their old email. Your Google Ads account…
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Navigating Digital Asset Ownership In this episode, Nick Olsen and Paige from Tree Ring Digital dig into how digital infrastructure and access now play a meaningful role in mergers and acquisitions. The discussion focuses on where deals commonly run into trouble, how digital ownership affects both buyers and sellers, and why digital readiness should be…
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Paige Wiese on Digital Ownership in M&A: Making Tech Transfers Smooth, Not Scary Paige Wiese, founder of Tree Ring Digital, shares how her background in architecture led her into digital marketing and shaped the way her agency solves real business problems. She explains how Tree Ring Digital helps organizations navigate website projects, marketing strategy, and…
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Most M&A teams have a thorough process for financial, legal, and operational diligence. But digital risks in M&A transactions are consistently underestimated, and the consequences show up at the worst possible time. Not cybersecurity risks. Not data privacy concerns. The operational digital risks that sit underneath those issues. The ones tied to who actually owns,…
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