The Wrong Partner Cost Them $31,000 A private equity firm hired what seemed like a qualified agency to handle digital assets for their portfolio companies. Six months later, they discovered the agency had set up everything under their own business accounts instead of transferring ownership to the actual companies. When the relationship ended, the PE…
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The CFO stared at the emergency invoice: $47,000 in legal fees to recover a domain name that should have cost $12 to renew. The acquisition had been perfect on paper, but nobody asked who actually controlled the target company’s digital assets. Three weeks of delays, emergency legal intervention, and a buyer threatening to walk away…
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Digital Assets: The Hidden Value Buyers Often Overlook Stop thinking of your website as a mere expense and start seeing it as your highest-performing asset. Today, digital assets are central to successful M&A deals, yet businesses often overlook their profound impact on value, risk exposure, and scalability. Tune in as Paige Wiese reveals the playbook for…
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Digital Assets & Business Valuation with Paige Wiese This discussion explores topics such as preparing a business for sale, integrating digital strategies after a transaction, and navigating the fast-paced changes in the digital world, particularly the growing influence of artificial intelligence. Paige also discusses the specific opportunities and difficulties involved in establishing a digital presence…
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Unveiling the Power of Digital Asset Management with Paige Wiese The discussion focuses on the essentials of digital asset management, including how to protect hosting services, domain names, social media accounts, and external software. Paige reveals details about her company’s unique service designed to track and secure these assets. She also explains why it’s so…
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Building a No-BS Marketing Agency with Paige Wiese This episode explores the delicate balance between client needs and business strategy, the significant impact of AI on marketing, and the foundational importance of building strong relationships. Paige also shares insights on her company’s remarkable growth from a solo venture to a 15-person team, emphasizing the necessity…
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“I feel like 9-1-1 in my soul.” That’s exactly how Brent described his situation when he called us about his gym’s website. Nothing was working. Customer registrations were broken. Class schedules weren’t displaying. Staff pages couldn’t be updated. Marketing campaigns had to stop because the website was too broken to send traffic to. His business…
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Your acquisition team has budgeted for legal fees, financial due diligence, and integration consultants. But there’s a hidden cost category that’s derailing deals and draining budgets: digital integration expenses that no one saw coming. A private equity firm recently called us three months after closing on a $15M professional services acquisition. Their marketing platforms were…
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Own Your Digital House: Paige Wiese on Asset Control and Exit-Ready Ops On Mission Matters, Adam Torres interviews Paige Wiese, Founder & CEO of Tree Ring Digital, about digital asset management. They discuss what it is, why common issues arise, and how to resolve them. Paige outlines a three-phase strategy—assessment, a comprehensive 300+ point audit,…
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Your website goes down at 2 PM on a Tuesday. The freelancer who built it three years ago has moved to another country. The hosting account is tied to an email address that no longer exists. Your Google Ads are still running, sending traffic to an error page. Every hour costs you $500 in lost…
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Protecting Your Digital Assets: Paige Wiese on Scaling the Right Way Digital marketing encompasses more than just visually appealing websites and SEO strategies. It’s about safeguarding the core of a business—its domains, credentials, hosting, brand files, and other digital assets that many entrepreneurs overlook until a crisis occurs. In this episode, Paige Wiese of Tree…
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You’ve budgeted for rent across all locations. You’ve planned for staff, inventory, and marketing. But there’s one critical area most multi-location businesses overlook until it becomes an expensive emergency: digital asset management. Last month, we worked with a gym chain that discovered they couldn’t access their social media accounts after acquiring three new locations. The…
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