You have a password manager. All your logins are stored. Two-factor authentication is enabled. Your systems are secure. Then you try to transfer your domain to a new registrar. The domain is registered under your former web developer’s name. The registrar account uses their business email. The credit card on file expired two years ago.…
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Your business has a continuity plan. IT has protocols for disaster recovery. Your data is backed up. Your team knows what to do if the network goes down. Then your marketing director leaves. She was the only one with admin access to Google Ads. The account is tied to her personal email. Two-factor authentication goes…
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You’re preparing to sell your business. Financials are clean. Legal documents are organized. Your operations are running smoothly. Then due diligence begins. The buyer asks for access to your website hosting account. You reach out to the person who set it up three years ago. They left the company six months ago, and the login…
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From Freelance to 16-Person Team Host Troy Trewin interviews Paige Wiese, founder of Tree Ring Digital, about her journey from a post-GFC freelancer to leading a 16-person digital marketing agency. Wiese details the company’s rapid growth, including its doubling during the pandemic, and how it has remained resilient through recent challenges. The discussion offers valuable…
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Most businesses wait until mid-year to realize digital asset management is not in the budget. By then, they are juggling multiple acquisitions with no infrastructure in place to support them. If you are acquiring two to ten businesses annually, you cannot afford to play catch-up. Digital asset strategy needs to happen before the ink dries…
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Three locations. Eight weeks of chaos. $47,000 in lost revenue. A home services company had expanded successfully to three cities. Each location operated independently with its own website, social media presence, and local marketing. Everything seemed fine until a former marketing contractor decided to stop responding to emails. That’s when they discovered the contractor controlled…
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The Wrong Partner Cost Them $31,000 A private equity firm hired what seemed like a qualified agency to handle digital assets for their portfolio companies. Six months later, they discovered the agency had set up everything under their own business accounts instead of transferring ownership to the actual companies. When the relationship ended, the PE…
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The CFO stared at the emergency invoice: $47,000 in legal fees to recover a domain name that should have cost $12 to renew. The acquisition had been perfect on paper, but nobody asked who actually controlled the target company’s digital assets. Three weeks of delays, emergency legal intervention, and a buyer threatening to walk away…
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Digital Assets: The Hidden Value Buyers Often Overlook Stop thinking of your website as a mere expense and start seeing it as your highest-performing asset. Today, digital assets are central to successful M&A deals, yet businesses often overlook their profound impact on value, risk exposure, and scalability. Tune in as Paige Wiese reveals the playbook for…
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Digital Assets & Business Valuation with Paige Wiese This discussion explores topics such as preparing a business for sale, integrating digital strategies after a transaction, and navigating the fast-paced changes in the digital world, particularly the growing influence of artificial intelligence. Paige also discusses the specific opportunities and difficulties involved in establishing a digital presence…
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Unveiling the Power of Digital Asset Management with Paige Wiese The discussion focuses on the essentials of digital asset management, including how to protect hosting services, domain names, social media accounts, and external software. Paige reveals details about her company’s unique service designed to track and secure these assets. She also explains why it’s so…
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Building a No-BS Marketing Agency with Paige Wiese This episode explores the delicate balance between client needs and business strategy, the significant impact of AI on marketing, and the foundational importance of building strong relationships. Paige also shares insights on her company’s remarkable growth from a solo venture to a 15-person team, emphasizing the necessity…
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