Year-end is when most businesses set next year’s budget. It is also when a long list of digital renewals quietly lands on the company card. Hosting. Domains. Website plugins. Email marketing. Review tools. The SEO retainer. The agency that manages ads. Most of these renew automatically, and most get approved without much thought. That is…
For a service-based business, the website has one main job. It should help the right person decide to reach out. Many service business websites look professional and still do not do that job. Visitors arrive, scroll for a few seconds, and leave without calling or filling out a form. The traffic is there. The conversations…
“Corporate handles that.” “I thought the franchisee set that up.” We hear both of these often, sometimes about the same Google Business Profile. In a franchise system, everyone benefits from a shared brand. But online, the accounts that carry that brand at the local level are often owned by whoever happened to create them. And…
Ask most business owners who controls their website and you will get a name, not a system. The office manager who took it over years ago. The longtime marketing hire. The freelancer who built the site and still “just handles it.” That answer feels reassuring. Someone is on it. But a name is not a…
78 Paige Wiese: From Freelancer to Agency CEO … Hiring Admin First Changed Everything Episode Description What does it take to grow from an independent freelancer into the CEO of a successful digital marketing agency? And how can business owners learn to delegate without sacrificing quality, consistency, or control? In this episode of the Delegate…
Protecting the Value of Your Firm’s Digital Assets Episode Description Your law firm’s digital assets may be among its most valuable resources, but do you know who actually owns them? From your website and domain name to Google Ads accounts and online platforms, unclear ownership can create significant risks for law firm operations, succession planning,…
Who Actually Owns Your Website, Domain and Ad Account? Episode Description Who actually owns your website, domain name, advertising accounts, and other critical digital assets? And what happens when the person or agency managing them is no longer available? In this episode, Paige Wiese, Founder of Tree Ring Digital, shares insights from sixteen years of…
From Setback to CEO & Building a Transferable Digital Business Episode Description The Lunch with Leaders podcast helps women in STEM lead with authenticity and growth, create impact, & expand their influence. Hosted by Adaeze Iloeje-Udeogalanya, TEDx speaker, leadership strategist, & Founder. Each week, Adaeze sits down with innovators, trailblazers, & leaders who are changing…
When business owners prepare for a sale, they focus on the numbers: revenue, margins, contracts, and equipment. But there’s another category of assets that often gets overlooked until the last minute. Your digital footprint. Your domain name, website, Google Business Profile, social media accounts, and online reviews all carry real value. A buyer is paying…
Think about the last time you searched for something online. Chances are, you saw an AI-generated summary at the top of the page before any regular results. Or maybe you skipped the search engine altogether and asked an AI assistant directly. Your customers are doing the same thing. And that changes what it takes to…
You spent the day shaking hands, trading business cards, and having great conversations. Then Monday arrives, the inbox fills up, and those connections quietly fade. It happens to almost everyone. But the real value of a conference comes after it ends. With a simple plan, you can turn a single event into weeks of relationships,…
You can tell prospects your business is great. Or you can let the people you’ve already helped say it for you. The second one works better every time. Most buyers read reviews before they ever call a business. A testimonial from a real client, with a real name and a real result, answers the question…
