Your business has a continuity plan. IT has protocols for disaster recovery. Your data is backed up. Your team knows what to do if the network goes down. Then your marketing director leaves. She was the only one with admin access to Google Ads. The account is tied to her personal email. Two-factor authentication goes…
You’re preparing to sell your business. Financials are clean. Legal documents are organized. Your operations are running smoothly. Then due diligence begins. The buyer asks for access to your website hosting account. You reach out to the person who set it up three years ago. They left the company six months ago, and the login…
From Freelance to 16-Person Team Host Troy Trewin interviews Paige Wiese, founder of Tree Ring Digital, about her journey from a post-GFC freelancer to leading a 16-person digital marketing agency. Wiese details the company’s rapid growth, including its doubling during the pandemic, and how it has remained resilient through recent challenges. The discussion offers valuable…
Most businesses wait until mid-year to realize digital asset management is not in the budget. By then, they are juggling multiple acquisitions with no infrastructure in place to support them. If you are acquiring two to ten businesses annually, you cannot afford to play catch-up. Digital asset strategy needs to happen before the ink dries…
Three locations. Eight weeks of chaos. $47,000 in lost revenue. A home services company had expanded successfully to three cities. Each location operated independently with its own website, social media presence, and local marketing. Everything seemed fine until a former marketing contractor decided to stop responding to emails. That’s when they discovered the contractor controlled…
The Wrong Partner Cost Them $31,000 A private equity firm hired what seemed like a qualified agency to handle digital assets for their portfolio companies. Six months later, they discovered the agency had set up everything under their own business accounts instead of transferring ownership to the actual companies. When the relationship ended, the PE…
The CFO stared at the emergency invoice: $47,000 in legal fees to recover a domain name that should have cost $12 to renew. The acquisition had been perfect on paper, but nobody asked who actually controlled the target company’s digital assets. Three weeks of delays, emergency legal intervention, and a buyer threatening to walk away…
“I feel like 9-1-1 in my soul.” That’s exactly how Brent described his situation when he called us about his gym’s website. Nothing was working. Customer registrations were broken. Class schedules weren’t displaying. Staff pages couldn’t be updated. Marketing campaigns had to stop because the website was too broken to send traffic to. His business…
Your acquisition team has budgeted for legal fees, financial due diligence, and integration consultants. But there’s a hidden cost category that’s derailing deals and draining budgets: digital integration expenses that no one saw coming. A private equity firm recently called us three months after closing on a $15M professional services acquisition. Their marketing platforms were…
Your website goes down at 2 PM on a Tuesday. The freelancer who built it three years ago has moved to another country. The hosting account is tied to an email address that no longer exists. Your Google Ads are still running, sending traffic to an error page. Every hour costs you $500 in lost…
Protecting Your Digital Assets: Paige Wiese on Scaling the Right Way Digital marketing encompasses more than just visually appealing websites and SEO strategies. It’s about safeguarding the core of a business—its domains, credentials, hosting, brand files, and other digital assets that many entrepreneurs overlook until a crisis occurs. In this episode, Paige Wiese of Tree…
You’ve budgeted for rent across all locations. You’ve planned for staff, inventory, and marketing. But there’s one critical area most multi-location businesses overlook until it becomes an expensive emergency: digital asset management. Last month, we worked with a gym chain that discovered they couldn’t access their social media accounts after acquiring three new locations. The…
