The Deal Was on Track Until Someone Asked About the Website The financials were clean. Legal had signed off. The LOI was in place and both sides were moving toward closing. Then the buyer’s team started asking about digital assets. Can you prove who owns the domain? Where is the website hosted? Who has admin…
The Ad Account That Almost Killed the Deal A business owner was preparing to go to market. The company had strong revenue, a loyal customer base, and a Google Ads campaign that had been driving consistent leads for years. On paper, everything looked great. Then the buyer started asking questions. Can we see the Google…
Everyone Assumes Someone Else Is Handling It Ask a business owner who manages their digital assets and you will get one of two answers. Either “IT handles that” or “our marketing person takes care of it.” Ask the IT team and they will tell you they manage the network, the servers, the hardware, and the…
