Everyone Assumes Someone Else Is Handling It Ask a business owner who manages their digital assets and you will get one of two answers. Either “IT handles that” or “our marketing person takes care of it.” Ask the IT team and they will tell you they manage the network, the servers, the hardware, and the…
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How Your Digital Assets Can Sabotage Your Exit Most founders think digital assets are a back office detail. Paige Wiese shows why that thinking is dangerous. In this episode, she reveals how websites, domains, CRMs, analytics, ownership rights, and vendor relationships can either strengthen your business or quietly undermine it when growth, due diligence, and…
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The Checklist Said Everything Was Covered The deal closed. The financials were clean. Legal signed off. The integration team had a checklist and they ran through it with confidence. Domain name? Check. Website access? Check. Social media credentials? Check. Six months later, the phone rings. The website is down. Nobody can access the Google Ads…
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It Starts With a Resignation Letter and Ends With a Recovery Call An employee puts in their two weeks. You wish them well. They hand over their laptop, return the office key, and walk out the door. Six weeks later, your domain renewal fails. The notification went to their old email. Your Google Ads account…
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Navigating Digital Asset Ownership In this episode, Nick Olsen and Paige from Tree Ring Digital dig into how digital infrastructure and access now play a meaningful role in mergers and acquisitions. The discussion focuses on where deals commonly run into trouble, how digital ownership affects both buyers and sellers, and why digital readiness should be…
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Paige Wiese on Digital Ownership in M&A: Making Tech Transfers Smooth, Not Scary Paige Wiese, founder of Tree Ring Digital, shares how her background in architecture led her into digital marketing and shaped the way her agency solves real business problems. She explains how Tree Ring Digital helps organizations navigate website projects, marketing strategy, and…
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Most M&A teams have a thorough process for financial, legal, and operational diligence. But digital risks in M&A transactions are consistently underestimated, and the consequences show up at the worst possible time. Not cybersecurity risks. Not data privacy concerns. The operational digital risks that sit underneath those issues. The ones tied to who actually owns,…
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Private equity firms invest heavily in value creation. They optimize operations, restructure leadership, improve margins, and prepare portfolio companies for a strong exit. But there is a layer of the business that rarely gets the same attention: the digital infrastructure that keeps everything running. Websites, domains, hosting accounts, ad platforms, CRM systems, analytics tools, email…
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When business owners think about the assets that drive their company’s value, they think about equipment, inventory, intellectual property, customer relationships, and revenue. The website rarely makes the list. But for most businesses today, the website is the center of operations. It is where customers find you, evaluate you, and decide whether to do business…
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Your Digital Assets and How to Protect Them Is your business worth more than your physical inventory… because of the digital assets you don’t even realize you own? If you’re like most CEOs, you’ve delegated websites, domains, ad accounts, logins, and even AI tools to other people—and assumed everything was automatically “yours.” But this episode…
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Most private equity firms run thorough due diligence. Financial models get stress-tested. Legal agreements get reviewed line by line. Operational metrics are measured against industry benchmarks. But there is an entire category of risk that rarely makes it onto the diligence checklist: digital assets. Not the marketing performance metrics. Not the SEO audit. The operational…
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Understanding SEO with Paige Wiese What commercial property inspectors need to know about SEO. Paige Wiese, founder and CEO of Tree Ring Digital, has spent over 16 years helping businesses strengthen their online visibility. In this episode, she shares practical strategies for inspection companies to transform their websites from static brochures into lead-generating machines. What…
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