Your website should be one of your most valuable business tools—a place where potential customers can learn about your brand, engage with your offerings, and take meaningful actions like contacting you or making a purchase. But what happens when your website isn’t performing as it should? If your site isn’t optimized, it could be costing…
Details
Running a successful business is all about balance. While your in-house team might be talented and driven, there’s only so much they can accomplish alone. This is where marketing outsourcing comes into play, offering a cost-effective way to drive growth, increase revenue, and alleviate the pressure on your internal team. What Is Marketing Outsourcing?…
Details
Digital marketing can feel overwhelming, but having a clear roadmap makes all the difference. This simple checklist will help you cover the essentials, ensuring your marketing strategy is effective and aligned with your business goals. 1. Audit Your Website Ensure your website is optimized for performance, usability, and lead generation. Fix any technical issues…
Details
In today’s digital landscape, having a strong online presence is essential for any business. While building a beautiful website is a great first step, ensuring it performs well in search engines is where the real magic happens. This is where Google Search Console (GSC) comes in. A free tool provided by Google, Search Console helps…
Details
In the competitive world of social media marketing, Instagram is a vital platform for small businesses to connect with customers, build their brand, and drive sales. But standing out from millions of accounts can be challenging. The blue verification badge offers a solution, signaling trust and authenticity while boosting your profile’s visibility. This article explains…
Details
For nonprofit organizations, staffing and budget constraints make it paramount that you get the most out of every resource. One potentially huge return on investment for your nonprofit may be Google Ad Grants. It’s free to qualifying organizations and donates thousands of dollars of advertising to individual nonprofits every month. Here’s what you need to…
Details
Big Changes Are Coming To Google Analytics In case you haven’t heard, 2022 has been a year at Google. In March, the company made two big announcements: its current titular analytics service would be ending and it would be launching a new iteration for it. Yes, the Google Analytics we know and have relied on…
DetailsAs technology continues to expand, the need for presence and visibility will be vital to your sales and business success. The most influential format used is advertising, comprising over $285 billion US dollars in 2021 alone. According to Statistica, this number will climb to $385 billion by the end of 2022. With these facts in…
Details
In this episode my guest is Paige Wiese who is the founder and CEO of Tree Ring Digital. Under her leadership, the agency has created and developed hundreds of websites and become one of the top-ranked marketing agencies in Denver, CO. Paige and her company have been fulfilling the digital marketing needs of business owners,…
Details
As times change, business owners must constantly adapt their understanding of “accessibility.” While most people realize that having a business located at the top of a staircase with no wheelchair access is a huge legal liability, many aren’t aware of the necessity of ensuring that their business websites are universally accessible, as well. Is your…
Details
With all the recent international hacking incidents, we thought it’d be a good idea to focus this edition of the Tree Ring Digital blog on the idea of “cyber hygiene,” particularly the use of “multi-factor” or “two-factor” authentication (sometimes called 2FA) mechanisms. What is Multi-Factor Authentication? From Wikipedia: “Multi-factor authentication (MFA; encompassing two-factor authentication, or…
Details
It’s such a cliché, but it really is true: technology moves and changes incredibly quickly. For an agency like Tree Ring Digital that offers website design as well as digital marketing, there’s a lot to keep up with. And we love posting and writing about marketing trends because it’s fascinating to us, but sometimes we…
Details
