It’s such a cliché, but it really is true: technology moves and changes incredibly quickly. For an agency like Tree Ring Digital that offers website design as well as digital marketing, there’s a lot to keep up with. And we love posting and writing about marketing trends because it’s fascinating to us, but sometimes we know we need to slow down and make sure we’re keeping our readers and clients filled in on the basics. Like WordPress.
What Exactly is WordPress?
First of all, WordPress is a content management system, or CMS, and it’s also open source software. “WordPress…is free in the sense of freedom, not in the sense of free beer. You may ask what is the difference between these two? Open source software comes with the freedom for you to use, modify, build upon, and redistribute the software in any way you like without paying any fees,” according to WPBeginner.com.
And in terms of the global economy, WordPress is huge. Like, bigger than most countries. A recent first-of-its kind research study found that the “combined global economy for WordPress…was estimated at $596.7 billion in 2020, and is expected to grow to $635.5 billion by the end of 2021.”
Who Uses WordPress?
Would you believe…everybody? While that’s not quite true, it’s close. The aforementioned study found that “WordPress is the most dominant content management system (CMS) on the market, with a significant proportion of market share, averaging at 64.9 percent, much higher than all of its competitors combined. WordPress currently powers more than 41.4 percent of the Internet. As of December 2020, WordPress has become the primary type of site on the Internet.”
WP also powers 30% of the world’s top 1000 websites. And, as digital.com says,
“this statistic may not seem too impressive when you first see it, but you have to realize that the use of off-the-shelf content management systems is very rare when it comes to large sites with extremely high-performance requirements.”
Why Does it Matter?
The tremendous success of WordPress may not matter to you directly, but if your business has a website, it’s good to know. And what’s most important to know is that Tree Ring Digital builds every client website with WordPress.
When your business works with Tree Ring Digital to have a website built, you’re joining the ranks of the top companies in the world who have websites powered by WordPress. Our WordPress experts know everything necessary to create a world-class WordPress site for you, and our marketing experts can make sure it gets seen by the right demographic.
Ready to level up your digital game? Call Tree Ring Digital at (303) 218-5287.