Every business has digital assets. Few businesses actually document them. The domain is registered somewhere. The website is hosted somewhere. The Google Ads account is managed by someone. The social media passwords are saved in someone’s browser. It all works, so nobody thinks about it. Until it doesn’t. The hidden costs of undocumented digital assets…
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The Question Buyers Keep Asking We hear this from PE firms and acquisition teams regularly: “How can you help us with digital due diligence?” The answer depends on timing. Digital due diligence looks very different before the deal closes compared to after. Each phase requires a distinct approach, different deliverables, and serves a different purpose…
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The Problem: Your Business Runs on Digital Assets You Don’t Actually Control Here’s a question most business owners can’t answer: Who owns your domain name? Not who pays for it. Not who set it up. Who actually has legal ownership and administrative access right now? If you hesitated, you’re not alone. Most businesses operate on…
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December brings a familiar rhythm to business operations. Financial statements get reviewed. Contracts get renewed. Budgets get finalized. Teams plan for the year ahead. But there is one category of business assets that rarely makes the year-end checklist: digital assets. Your domain registration. Your website hosting. Your Google Analytics access. Your social media accounts. The…
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Turn Your Website Into a Lead Generator with Paige Wiese In this episode, host Rob Claus welcomes Paige Wiese, founder and CEO of Tree Ring Digital, a marketing agency specializing in high-performance websites and digital strategies for service-based businesses. With over 16 years helping businesses strengthen their online visibility, Paige has worked extensively with the…
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How to Protect Your Digital Assets and Prevent Business Chaos Before It’s Too Late with Paige Wiese In this episode, you discover how to protect your digital assets, safeguard your online presence, and prevent costly disruptions that can cripple your business. Paige Wiese, Founder and CEO of Tree Ring Digital, joins you to break down…
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Episode 20: Paige Wiese – Digital Assets in Modern M&A Episode 20 is live, and it features a great conversation with Paige Wiese. We talk about how digital assets are shaping the M&A world and what business owners should be thinking about if they want to protect and maximize the value of their company. If…
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Resilience by Design with Paige Wiese: Turning Setbacks into Strategy In this episode, host Lorie Jones sits down with Paige Wiese, founder and CEO of Tree Ring Digital, to explore the power of resilience and the courage it takes to forge your own path. Paige shares her unconventional journey from aspiring architect to entrepreneur, detailing…
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Digital Asset Transfer, AI Ownership, and Cleaning Up Your Tech Stack with Paige Wiese Jared Johnson sits down with Paige Wiese, founder of Tree Ring Digital, a 16-year full-service digital marketing and web agency, to unpack the part of buying or selling a business that almost nobody plans for: digital asset transfer. Paige explains why…
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Why Your Digital Presence Is a Business Asset, Not Just a Website This episode features a conversation with an experienced digital strategy founder on the crucial, often overlooked, role of a business’s digital footprint. It moves beyond viewing your online presence as merely a marketing function, reframing it as a core business asset that directly…
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When businesses search for digital asset solutions, they often find Digital Asset Management tools like Brandfolder, Bynder, and ResourceSpace. These platforms are valuable for organizing creative files, but they do not protect your digital presence or infrastructure. Digital Asset Protection is a completely different solution that addresses a completely different problem. One manages your files.…
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The purchase agreement is signed. Legal documents are in order. Financial statements are clean. Due diligence begins. Then the buyer asks a simple question: Who owns your website? You reach out to the person who built it five years ago. They left the company two years ago. The domain is registered under their personal name.…
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