How to Prevent Digital Disaster: The Checklist Every Leader Needs w/ Paige Wiese
Episode Description
In this episode of Management Muse, Cindi Baldi talks with Paige Wiese, founder and CEO of Tree Ring Digital, about digital continuity: the access, ownership, vendor, and documentation issues that keep a company’s digital systems running when people leave, vendors change, or technology breaks.
This conversation goes beyond password management. Paige explains why leaders need to know who owns the website, who controls the domain, who has super admin access, what employees are storing in personal accounts, and how AI tools may be creating new data risks.
If your organization relies on websites, domains, vendors, marketing platforms, employee accounts, or AI tools, this episode will help you spot hidden digital risk before it becomes expensive chaos.
Episode Highlights:
- What digital continuity means and why it matters
- How to track digital ownership
- Why employee exits can create major digital risk
- What to watch for in vendor contracts
- New risks with AI tools and personal accounts
- How managers can prepare before the digital disaster happens
Timestamps:
00:00 Introduction
01:41 What is Digital Continuity?
02:13 When Employee Turnover Creates Digital Disaster
04:03 Domain Names, Website Access, and Lost Ownership
06:28 Password Management vs. Digital Asset Ownership
11:47 Disaster Recovery: When Your Website and Google Ads Go Down
12:40 Turnover, Inflation, and Trends
16:23 Lessons Learned: Contracts and Data Protection
23:58 AI Tools, Personal Accounts, and Company Data Risk
26:15 The Importance of Digital Consistency
29:17 Final Thoughts
About Paige Wiese:
Paige Wiese, Founder & CEO of Tree Ring Digital, has been involved in over 75 digital due diligence and post-acquisition projects, reviewing more than 300 digital data points per business. Through her proprietary Digital Asset Protection™ system and Ownership Mapping Framework™, Paige helps advisors and business owners prevent costly deal delays and protect valuation by ensuring full control of every digital asset before a sale.
LinkedIn – https://www.linkedin.com/in/paigewiese/
Website – https://www.treeringdigital.com/muse
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Management Muse is a leadership and management podcast for professionals who want to improve communication, increase employee engagement, and build high-performing teams. Hosts Cindi Baldi and Geoffrey Tumlin draw from organizational science, management research, and decades of experience to deliver actionable insights that improve workplace performance. Topics include leadership development, team dynamics, performance management, workplace culture, change leadership, and strategic communication. Whether you’re leading a team or working within one, Management Muse helps you strengthen your skills and drive meaningful results.