We often set up custom email addresses for clients and then guide them through the process of configuring the new email address with whatever email platform they’re currently using. This way they can receive and send emails using multiple email addresses within a single account. It is not a difficult process, but there are a…
WordPress is free, right? Well, sure, but do you know what you’re not paying for? WordPress is a fantastic content management system (CMS), a great place to start. In fact, we use it almost exclusively. It’s a solid foundation, but from there, it takes a lot of bricks to build a functioning, appealing, user friendly…
Chances are, you’ve heard of Dropbox, but maybe you haven’t been forced to use it at work or haven’t realized the value of using it in your personal life. We, however, have noticed our clients, partners and friends use Dropbox more and more frequently and find it to be a valuable service that we want everyone…
Plan Ahead The absolute number one rule for a successful marketing year is to plan ahead. We really encourage a year long marketing plan. If you’re feeling stressed about the current holiday season, make next year feel like a breeze by being prepared. Plan, schedule, design and produce as much as possible during the lulls…
Landing on a text-only web page is like traveling back in time. It’s boring, outdated and definitely not going to hold the modern user’s attention long enough to read all that you’ve put so much time into writing. Before even reading a word, users subconsciously form a judgment of your company based on the visual…
If there’s an ethical way to do something, that means there are unethical ways lurking around out there, too. White-Hat Basically, “white-hat” tactics are genuine efforts to improve user experience. Google’s goal is to provide the best user experience possible, so they reward white-hat strategies by bumping your website up in search results. This takes…
A domain name? A hosting account? What are these and why do I need them to have a website? We hear these questions often from clients who are confused about the cost of purchasing a domain name, setting up a hosting account and the necessity of paying to have them each renewed yearly. So, we…
Rich snippets for users: If you do a Google search for almost anything, you will notice that not all results look the same. Some are very basic, while others have additional elements that make them stand out: These extra elements are rich snippets and they don’t appear by chance; someone put some thought and work…
In our article, “Is Marketing on Pinterest Worth it?” we let you know how to determine whether or not Pinterest is right for your business and why you may want to consider it as a marketing platform. For those of you who found Pinterest to be a good fit, we also promised to post some…
We are so pleased to announce that Adroit Creative Solutions has officially partnered with InterNACHI as the one and only approved source for home and commercial property inspection web services. What is InterNACHI? InterNACHI (The International Association of Certified Home Inspectors) is the world’s largest professional association for home and commercial property inspectors. The non-profit…
Thanking clients for signing up for your company blog, newsletter, or other online services is considerate, but don’t overlook all of the opportunities. Thank You Page We recommend creating thank you pages specific to any quote/service requests or other contact forms on your website. A page like this can be set up to automatically pop…
A few weeks ago, we posted the article: Buyable Pins: What Pinterest’s Latest Feature Means for Businesses. The roll out of buyable pins was a big deal…for retailers who utilize Pinterest as a marketing platform. But, there are still small business owners out there who question the value of Pinterest for their business. Is Pinterest…
