Word of mouth has always been particularly influential to consumers when they are considering their options in the service industry. And it’s easy to understand why. An inadequate product can be returned or exchanged, but a disappointing service is more difficult to correct. It can leave the client with a more personal sense of dissatisfaction…
Around 75% of online shoppers read company reviews before making a decision to purchase or visit a location. This makes it critical to ask for reviews from your satisfied customers as their positive reviews might help sell your company to someone on the fence in making a decision. While you should encourage feedback, incentivizing reviews…
Pinterest is an online social network that allows its users to visually share and discover new interests by posting images to their own personal board or browsing other user’s boards. Through visual representation, Pinterest is focused on the concept of a person’s likes, tastes, and lifestyle. The social network allows you to share and discover…
Aviary is a mobile phone app that provides photo editing capabilities. Similar to Instagram, it offers 16 editing and enhancing tools within the app that lets you control Brightness, Saturation, Sharpness, Cropping, Contrast and more. You also have the options to draw on images, add text, create memes and share your photos via email, Twitter,…
Instagram is a social media platform that consists of photos and videos. Much like Facebook, you have a profile and newsfeed that users can scroll through. When you post a photo or video on your account, other users who are following you will see what you have posted on their newsfeed. You can follow others…
Canva is a free app (iOS and Android) that allows users to create designs for both web and print. It offers numerous templates for graphics, cover images, posters, invitations, and more. Canva allows you to edit photos and add text, elements, stickers, frames, images, borders and more to your designs. With so many options, Canva…
Making your business presence known on social media and online is a vital part of attracting new customers, and can positively or negatively affect your business. No matter what industry your business operates in, maintaining your social media accounts and claiming your business information is the best way to engage customers and get them excited…
If you run your own business online, then you understand how important a website and online presence is. Although, if you created your first website, chances are you might have made some of these mistakes. See our list for the top 10 mistakes that business owners make when creating their first website, and what to…
New business owners often want to start their own website to keep corresponding costs low. It is easy to be lured in by companies claiming free website services, but upon further investigation these services are not free at all. In addition, you will be wasting valuable time on creating a mediocre website that can comes…
There has been an increase of spam throughout Google Analytics that has prevented many users to track the accurate performance of their business. While Google has tried to prevent this spam, it is a constant target that has spammers finding new tactics to slip through the cracks. Why you might want to block and filter…
Today, business owners have more options than ever when it comes to where and how to sell products online. Amazon has proved to be one of the largest online retailers that is known and trusted amongst users. Selling products through Amazon’s great back-end infrastructure takes the hassle out of setting everything up yourself, from dealing…
What is Facebook Live? Facebook Live is a live video streaming service allows any Facebook user to broadcast live videos from their mobile devices directly to their Facebook News Feed. This Facebook feature lets you share your life in real time with your Facebook friends and followers. They released it this feature in August 2015…
