Getting that first positive online review may feel like a great achievement…and it is. It’s a great start to gaining public credibility for your company. But, you must push on for more reviews because quantity, quality and newness all matter when it comes to reviews. Here’s why: Reviews affect SEO Clients are always asking “How…
By now, many of us have been the unsuspecting recipient of an email message from an individual, or (supposed) business asking us to “click the link below” to resolve a pressing matter. Or, we received a business opportunity that seems too good to be true; such as the following real-life example: I am ready…
What are internal links? Internal links connect one page of a website to another page of the same website. Why are internal links important? SEO Search engines look for internal links, but they have to be legitimate and helpful. “Click Here” is not a helpful phrase for a link; search engines want to see a…
Image optimization is the most widespread, on-page issue affecting SEO. Google takes file names, title attributes, alt tags, and captions into consideration when analyzing an image. So, for this reason, the images you choose and how you title files for SEO is a crucial strategy, and best practice, for bloggers and business owners alike. According…
Snapchat is the fastest growing social media network in the world. More than 60% of 13-34 year-old smartphone users in the US are on Snapchat. Over 100 million people use the app daily and only 2% of businesses are currently on Snapchat. With strong growth fueled by a young user demographic, and not yet saturated…
What is an email service provider? An email service provider is also known as a webmail provider. It is a company (like Gmail) that provides a platform for you to send, receive, save and manage email communication from a web browser (like Google). Why is it important to know your service provider? This question most…
Often, new business owners are excited to get the word out about their product or service as soon as possible, so they can start generating the revenue needed to make their business run. Marketing before you’re ready, however, could get you in over your head. We encourage clients to take a moment and make sure…
What is duplicate content? The only definition that really matters is the simple one that Google provides: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Why does it matter? When multiple pieces of identical content appear throughout the Internet, the…
What are menu listings? There are several sites online that offer menus of local restaurants. They exist to make it easy for a user to locate a menu. If you’ve ever looked for a place to eat while you’re on the go, you’ve undoubtedly accessed a menu through one of these sites. If you click…
What Are Cookies? Cookies are pieces of information that are collected when you use an internet browser. These bits of information are saved on your computer to make it easier to login or fill in forms. They are also used by some companies to target advertising based on your browsing history. Why Clear Cookies? It’s…
We all know that Search Engine Optimization (SEO) is imperative to the success of your website. But before enlisting the help of a professional to improve your site’s ranking, it’s worth learning a little about what goes into SEO and what improvements you can make on your own. Here are 10 SEO elements you can…
Our client calls often involve website and app training, addressing technical issues, reviewing reports and discussing design layout and functionality. These are all instances in which screen sharing really come in handy to ensure that everyone’s on the same page. The ability for us to view an issue exactly as a client is experiencing it…
