What are internal links?

Internal links connect one page of a website to another page of the same website.

Why are internal links important?


Search engines look for internal links, but they have to be legitimate and helpful. “Click Here” is not a helpful phrase for a link; search engines want to see a keyword or phrase that accurately describes the page the link goes to.

Example: If you’re referencing another page that talks about what to do now that your website is complete, you would link it like this.


Increase exposure of pages and content that are buried deeper than the pages featured in your main menu by simply creating links. One reason search engines look for internal links is to ensure that your entire site is easily navigable by users.

Keep users on your site

When you mention a topic readers may want to learn more about, it’s worth creating content on another page that delves deeper into the topic, so readers aren’t tempted to leave your site to find the information they’re looking for.

Example: You’ll notice in our blog article about Adroit’s website and marketing process we reference other pages that have more information about specific topics.

This also helps prevent the user from being scared off due to an extremely long page of content. It provides them with pertinent information while offering the ability to quickly access additional details on topics of interest to them.

Win more sales

When clients are able to find the answers they’re looking for on your website, you establish trust. A helpful, reliable website reflects directly on your company and encourages customers to come to you for the product or service they need.