Once we have finished a website, we often hear “It’s not doing anything” or “How do I get it to show up at the top of Google search results?” Many don’t understand that people won’t know your website exists until you tell them. Think about it…how did you first learn about your favorite blog, informational resource or online shopping site? The website address didn’t just pop into your head out of nowhere; you probably heard about it from a friend, noticed it in an ad, catalog or flyer, learned about it in a news story or saw it on the first page or two of a Google search. After your website is in place, you need to actively generate the buzz, give users a reason to visit your site, and provide beneficial information that makes them take action.
How do you generate buzz?
There are several affordable methods. We recommend starting with optimizing your web site. This makes search engines aware of your site’s presence and lets them know what products or services you offer and what keyword phrases should prompt your website to display in search results.
Once you have completed search engine optimization (SEO), a blog is the next beneficial step. A blog builds more pages on your site, includes keyword rich content and allows you to cover specific topics. The blog also becomes a resource for your clients.
Finally…shout it to the world!
Every time you hand someone your business card, tell them to visit your site. If you’re handing out brochures or using direct mail, give them a reason to visit your site. When you’re networking or giving a presentation, tell them to visit your site. When using social media, provide a link and a reason to visit your site.
The more people view your site, the more reason the search engines have to list you higher in search results.
These are just a few simple ways you can generate buzz on your own. If you really want to kick start your marketing efforts, our team can work with you to develop a marketing plan that will help you reach your goals and get your website working for your business. Give us a call today: 303-653-5095
- On July 17, 2015