Affiliate Marketing 101

Affiliate marketing. It’s a subject that we get asked about a lot at Tree Ring Digital, so we’re embarking on a short series of blogs to cover the ins and outs – what is it? Is it a good way to make money? Should your business start an affiliate marketing program? There’s a lot to…

Where’s the Party? Hosting vs Maintenance for Your Website

As the writer for a digital marketing company, I’m constantly learning new things. Sometimes I learn about new (to me) industries (like asbestos abatement) or services (like IV hydration) from our clients, but often I learn “techy” stuff from my boss and my colleagues. And that’s generally stuff that I’ve heard of, but didn’t understand…

Of Clouds and Amazons

Servers. Hosting. Maintenance. They’re words that have specific meanings in terms of technology and the internet, but the truth is that while a lot of us vaguely grok the concepts, we don’t really understand what they mean. Some of us, including Tree Ring Digital’s writer (full disclosure: that’s me) are more than a little embarrassed…

The Envelope Please: 2020’s LGBTQ Power Winners

The Tree Ring Digital team is so incredibly proud of our founder and CEO, Paige Wiese. On October 3rd,  she and 5 other leaders in the Colorado LGBTQ+ community were honored at The 22nd Annual Power Gala: A Red Carpet Affair , presented by the Colorado LGBTQ Chamber of Commerce and Out Front Foundation.  Now,…

SERP Position Zero = SEO Gold

Over the past few months, we’ve discussed a number of marketing trends that are proving to be important this year. One of those trends is “SERP Position Zero.” While this one sounds complicated, it’s actually not. But it does require a little background knowledge to get your head around it. First, you need to know…

Branding…Does it Even Matter Anymore?

“What’s your brand?” “Is this on brand?” As savvy consumers, the endless discussion and utilization of “branding” may seem hackneyed, especially in today’s climate. Yet branding is not going away. In our blog waaaayyyy back in January about the biggest marketing trends of 2020, branding was front and center.  According to Sprout Social, it’s still…

Are Chatbots a Good Option for Your Website?

In spite of the unprecedented nature of 2020 and its myriad complications, commerce marches on, and with it, marketing trends. One of the biggest of those is the chatbot – the little “helper” that often appears, genie-like, to answer your questions and help you make purchases whenever you visit a commercial website.  You may have…

E-Commerce + Social Media = Shoppable Posts

2020 is proving to be a wild year! We’re seeing so many different types of businesses suffer tremendous losses in the face of the pandemic, yet, whether because of boredom or necessity, people continue to use social media and to shop online. That’s why if you have a product to sell online, particularly one that…