By 2019 it is estimated that mobile devices will account for 79 percent of all web traffic. If your website is not mobile-friendly there will be consequences. Mobile devices are designed for convenience. Users should be able to connect with others, research information and find what they need while on the go. Someone who is…
Geofencing is a location based service that uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programed action. In the case of marketing, this action is often the delivery of an advertisement specific to your establishment. Geofencing apps and software spark these interactions based on the user (potential customer’s) location. This marketing strategy is…
In today’s digitally-charged world, advertising online is a must. Businesses are able to compete on large platforms that extend far beyond the reaches of “word of mouth.” The types of ads available are numerous and cater to a variety of industries. This ensures that there is virtually something for everyone. Types of Ads Here are…
When searching for something on the internet, do you look at the results on the top of the first page or do you take the time to scroll to the bottom of the third or fourth page? Visibility of a website is crucial. Adwords and SEO are the main components of Search Engine Marketing (SEM)…
The goal of any marketing strategy is to match products and services to consumers who need and/or want them. Pay-Per-Click (PPC) advertising is an effective and efficient way to strategically make your business visible to relevant audiences. There are a number of measurable benefits of PPC advertising. The Basics of PPC Marketing PPC advertising is…
27 Need-to-Know PPC Keywords: How to Better Understand Google AdWords & Navigate Through Your Paid Search Campaigns Setting up your paid search campaigns for the first time can seem like a daunting task; but understanding these 27 keywords can make the difference in how you interact with and manage your Google Adwords’ campaigns: Ad Extensions…
It is 7:00 p.m., it has been a long day, and you really don’t feel like cooking dinner. There is one solution to the problem that is virtually always the best option. Pizza. So, you go online and type “stuffed crust pizza” into your search engine. Local SEO Results for Stuffed Crust Pizza Most likely…
Are you dying to have the latest super expensive car that you probably can’t afford? Are you craving a steak from that place that doesn’t exist in your state? Are you a female with prostate problems? . . . Though they can be entertaining (not always, but at least during the Super Bowl), how many…
Getting organized is nearly always in the top 10 overall list of New Year’s Resolutions. It is also one of the hardest resolutions to keep. Give yourself a head start and draft your marketing calendar now, before the ball drops. Studies show that resolutions containing a plan of action are significantly more likely to last…
You have a nice dinner to go to and your favorite outfit is in need of a trip to the dry cleaner. It would be inconvenient to travel more than a mile or two away, but then there are all those horror stories you’ve heard about clothes getting lost or destroyed. Trust is important. How…
What is the infamous Google Algorithm and why should you care? You may have heard the term “Google Algorithm” thrown around by your SEO specialist. But really, what the heck are they actually talking about? Is it a real thing or just a tech-world myth? The truth is that there is often little we really…
There is a story of perseverance that is most famously noted in Napoleon Hill’s book “Think and Grow Rich.” A miner traveled to Colorado in search of gold. He drilled deeper and deeper week after week, certain he would strike it rich any day. After an extended time of drilling and accruing significant debt, the…
