How to Identify an SEO Scam – Demystifying the World of Tech
If you own or manage a website, you may have received an email or phone call from a company claiming that they have been on your site and noticed something they can do to help improve your search rank. It can be hard to ignore a seemingly legitimate company that claims to work with Google or promises the #1 slot in search rankings, but be aware that it’s likely a scam.
How an SEO Scam Works
SEO scammers purchase lists containing email addresses and phone numbers of people affiliated with different websites. They contact everyone on the list without taking the time to review the website first. In fact, Adroit Creative Solutions is frequently contacted by these scammers and we end up having to explain that we actually perform SEO services for our clients, so it is clear that they know nothing about our company.
The scammer’s hope is to shake people’s confidence in their SEO efforts, which isn’t that hard to do if you’re not an expert; SEO can be quite complicated. You may have already been questioning why your current efforts don’t seem to be kicking in yet and the SEO scam offers something you think you could really use.
What an SEO Scam Looks Like
Here’s an example of an SEO scam shared with us by a client:
From: James Anderson <[email protected]>
Date: June 30, 2016 at 4:22:10 AM MDT
Subject: 1st Page on Google AOL & Bing
Hope you are well, I was surfing through your website and realized that despite having a great design; it was not ranking on any of the search engines (Google Yahoo and Bing) for most of the keywords relating to your business. I am affiliated with an SEO company helped over 200 businesses rank on the 1st Page of GOOGLE for even the most competitive Industries.
Please let me know if you are willing to discuss a possible optimization possibility, so I can send you more details on the packages/action.
I look forward to your mail.
Skype id – IT.Expertz
Some ways you can identify that it’s a SEO scam:
- It doesn’t address a specific person
- It doesn’t list the sender’s company name
- It doesn’t mention the website they’re referring to
- It doesn’t mention any specific keywords the website should be ranking under and isn’t
- It doesn’t provide specific examples of how they can help
- There are spelling and grammatical errors
- Finally, know that there are no promises with SEO…be wary of anyone who promises to get your site a specific ranking
Legitimate SEO Services
We hope this article helps reduce the number of clients we hear SEO scam stories from. If you are looking for help improving your website’s search ranking, you might have to seek it out. As a company that offers legitimate SEO services, we do not purchase contact lists, cold call, or mass email businesses to gain work.
Before implementing SEO efforts or even quoting SEO work for a client with an existing website, we perform a complimentary SEO review to see where the website is lacking and to help determine what’s needed to increase the page rank. We also think it’s important to really get to know a business in order to provide each of our unique clients with a customized solution to improve their page rank and to ensure that they’re showing up in the appropriate locations.
Call 303-653-5095 or email us today to discuss the best SEO solutions for your business.
- On July 13, 2016