If you run your own business online, then you understand how important a website and online presence is. Although, if you created your first website, chances are you might have made some of these mistakes. See our list for the top 10 mistakes that business owners make when creating their first website, and what to…
New business owners often want to start their own website to keep corresponding costs low. It is easy to be lured in by companies claiming free website services, but upon further investigation these services are not free at all. In addition, you will be wasting valuable time on creating a mediocre website that can comes…
A Services page should outline important content about what your company offers to its customers. There are a few key elements that the services page should outline to provide helpful information to the reader. The Services Your Services page needs to outline what it is your company does specifically. It should include all pertinent details…
The About page of your website outlines important content about you and/or your company that will inform and attract customers. The key is to make sure the About page contains key elements that people look for when choosing your company instead of the competitor. About The Business Often for small businesses, the user is performing…
The number one reason you need to be concerned about having quality content on your website is because it matters to search engines. Visual appeal doesn’t factor in to search rank because search engines can’t see how great your site looks; they have to rely on more concrete elements, like content. You may think…shouldn’t my…
What are internal links? Internal links connect one page of a website to another page of the same website. Why are internal links important? SEO Search engines look for internal links, but they have to be legitimate and helpful. “Click Here” is not a helpful phrase for a link; search engines want to see a…
Image optimization is the most widespread, on-page issue affecting SEO. Google takes file names, title attributes, alt tags, and captions into consideration when analyzing an image. So, for this reason, the images you choose and how you title files for SEO is a crucial strategy, and best practice, for bloggers and business owners alike. According…
What is duplicate content? The only definition that really matters is the simple one that Google provides: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Why does it matter? When multiple pieces of identical content appear throughout the Internet, the…
What are menu listings? There are several sites online that offer menus of local restaurants. They exist to make it easy for a user to locate a menu. If you’ve ever looked for a place to eat while you’re on the go, you’ve undoubtedly accessed a menu through one of these sites. If you click…
WordPress is free, right? Well, sure, but do you know what you’re not paying for? WordPress is a fantastic content management system (CMS), a great place to start. In fact, we use it almost exclusively. It’s a solid foundation, but from there, it takes a lot of bricks to build a functioning, appealing, user friendly…
Landing on a text-only web page is like traveling back in time. It’s boring, outdated and definitely not going to hold the modern user’s attention long enough to read all that you’ve put so much time into writing. Before even reading a word, users subconsciously form a judgment of your company based on the visual…
A domain name? A hosting account? What are these and why do I need them to have a website? We hear these questions often from clients who are confused about the cost of purchasing a domain name, setting up a hosting account and the necessity of paying to have them each renewed yearly. So, we…
