Turning Your Website Into a Revenue-Driving Business Asset with Paige Wiese In this episode, host Kami Guildner sits down with Paige Wiese, founder of Tree Ring Digital and a trusted authority on websites, digital strategy, and treating your online presence like a core part of your business infrastructure rather than an afterthought. Together, they explore…
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The Problem No One Sees Until It’s Too Late A marketing director once told me she spent three weeks trying to recover access to her company’s Google Ads account after their previous agency went dark. Three weeks of campaigns paused. Three weeks of revenue lost. All because no one had documented who actually owned the…
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A Question Worth Asking Who actually needs Digital Asset Protection™? The honest answer is any business that depends on digital systems to operate. But some businesses face more risk than others, and some situations create more urgency than others. Digital Asset Protection™ is not a product you buy off the shelf. It is a discipline,…
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The Complexity That Comes with Growth Managing one brand is complicated enough. Managing five, ten, or fifty across different platforms, vendors, and team members is where most digital systems break down. Every acquisition brings another website. Another hosting account. Another set of logins tied to someone who may no longer be with the company. Another…
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Digital Assets Are Business Assets: Protecting Value Before Succession or Sale What happens when a transaction stalls, not because the numbers do not work, but because no one can clearly prove who controls the company’s website, data, or core digital systems? In this episode, Elizabeth Ledoux talks with digital asset specialist Paige Wiese about why…
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Who Owns Your Digital Empire? Protect & Value Your Invisible Assets Before You Sell Your Business How to Protect and Strengthen the Value of What Buyers Cannot See Welcome to ValuationPodcast.com, a resource focused on business growth, protection, and valuation strategy. I am Melissa Gragg, a financial mediator and business valuation professional based in St.…
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“We already use 1Password.” We hear this constantly. A business owner or IT lead assumes that because they have a password manager, their digital assets are protected. The conversation ends before it starts. Here is the problem: password management and Digital Asset Protection solve fundamentally different problems. One stores credentials. The other ensures you actually…
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Every business has digital assets. Few businesses actually document them. The domain is registered somewhere. The website is hosted somewhere. The Google Ads account is managed by someone. The social media passwords are saved in someone’s browser. It all works, so nobody thinks about it. Until it doesn’t. The hidden costs of undocumented digital assets…
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The Question Buyers Keep Asking We hear this from PE firms and acquisition teams regularly: “How can you help us with digital due diligence?” The answer depends on timing. Digital due diligence looks very different before the deal closes compared to after. Each phase requires a distinct approach, different deliverables, and serves a different purpose…
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The Problem: Your Business Runs on Digital Assets You Don’t Actually Control Here’s a question most business owners can’t answer: Who owns your domain name? Not who pays for it. Not who set it up. Who actually has legal ownership and administrative access right now? If you hesitated, you’re not alone. Most businesses operate on…
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December brings a familiar rhythm to business operations. Financial statements get reviewed. Contracts get renewed. Budgets get finalized. Teams plan for the year ahead. But there is one category of business assets that rarely makes the year-end checklist: digital assets. Your domain registration. Your website hosting. Your Google Analytics access. Your social media accounts. The…
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Turn Your Website Into a Lead Generator with Paige Wiese In this episode, host Rob Claus welcomes Paige Wiese, founder and CEO of Tree Ring Digital, a marketing agency specializing in high-performance websites and digital strategies for service-based businesses. With over 16 years helping businesses strengthen their online visibility, Paige has worked extensively with the…
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