Do You Really Own Your Digital Assets?
Your website. Email. Domain name. Social media. Client platforms. Payment processors.
These are the invisible systems holding your business together, and if one breaks or disappears, it can cost you more than just time.
Most companies don’t realize how fragile their setup is until it’s too late.
A company lost $20,000 from a lapsed domain name renewal.
A disgruntled employee deleted the website. No backups.
A founder prepping for acquisition didn’t have clear access or documentation, delaying the deal & reducing company valuation.
If you don’t have a plan for managing your digital assets,
you’re operating at risk.
We help you change that.
Ensure Seamless Growth & Transitions
Managing digital assets across brands, locations, and vendors can be overwhelming, especially during transitions like acquisitions or rapid growth.
Tree Ring Digital offers a complete Digital Asset Management service that documents, tracks, and secures everything from your domains and hosting to your marketing platforms and admin access.
We manage over 200 data points per brand, ensuring your infrastructure stays secure, compliant, and future-ready.
Reduce Downtime
Eliminate Confusion During Transitions
Maintain brand integrity and regulatory compliance
PHASE 1
DIGITAL ASSET COLLECTION
Collecting over 200+ data points per website, ensuring comprehensive insights into your online presence. We meticulously track and analyze each aspect, from domain and hosting details to marketing tools and security protocols, for complete management.
PHASE 2
DIGITAL ASSET MANAGEMENT
Ongoing management to ensure your digital assets are continuously updated, secure, and compliant. We provide regular monitoring, vendor transition support, website maintenance, and risk mitigation strategies to prevent costly disruptions.
PHASE 3
POST-TRANSACTION INTEGRATION
Creating a detailed strategy and post-acquisition integration checklist to ensure a smooth transfer of ownership. This guarantees all pertinent data is properly secured to prevent disruptions and maintain operational integrity during the transition.
What’s Included in Our Digital Asset Management Services
Many business owners don’t realize their digital assets are vulnerable until something goes wrong. Whether you’re scaling, navigating team or vendor changes, preparing for an acquisition, or taking on a new brand, Tree Ring Digital helps you take control. We centralize ownership, document access and logins, and secure your digital presence so you’re protected for the long haul.
Every business starts with a Free 30-Minute Digital Asset Assessment. Our team will walk through key risk factors and help you identify vulnerabilities in your brand’s digital presence.
Our flexible service levels ensure that businesses of all sizes can get the protection they need.
Start Protecting Your Business!
CASE STUDY
Lost $18,000 & Reputation in 3 Markets
A growing multi-location service business was expanding rapidly but managing digital assets haphazardly. Different departments controlled various logins, vendors were inconsistent across locations, and compliance standards varied by market.
The Crisis: During a major expansion, they nearly lost a domain tied to their newest market. Website launches were delayed, brand consistency suffered, and no one knew who controlled what.
The Cost: $18,000 in delayed launches, emergency domain recovery, and brand reputation repair across three markets.
CASE STUDY
$2.3M Exit Plan Gone Wrong Over Missing Documentation
A business owner preparing to sell discovered major digital access gaps during due diligence. The domain was still registered to a former vendor, marketing systems were under employee personal accounts, and marketing platforms had unclear ownership.
The Crisis: The sale stalled for three weeks while legal teams scrambled to prove ownership and recover access. The buyer nearly walked away over “digital asset uncertainty.”
The Cost: $23,000 in legal fees, delayed closing costs, and nearly losing a $2.3M sale over preventable documentation gaps.
CASE STUDY
$31,000 Post-Acquisition Digital “Oops”
A private equity firm acquired a profitable business but discovered that critical digital assets, website, social media, ad accounts, and analytics, weren’t properly transferred. Many logins were completely lost.
The Crisis: Revenue stalled as marketing systems went dark and customer communication was disrupted. It took three departments across two companies just to begin untangling the mess.
The Cost: $31,000 in emergency recovery, plus 6 weeks of disrupted operations & lost marketing data that set their integration timeline back by months.
What Happens If You Ignore This?
The Cost of Inaction
Most businesses assume their digital assets are secure, until something breaks. A single lapse, like an expired domain or a forgotten login, can lead to lost revenue, brand damage, or legal complications. These aren’t rare edge cases; they’re the real consequences we see every day when businesses don’t have a clear system in place.
Digital chaos slows teams down, frustrates customers, and puts your business at risk when you can least afford it. Proactive management isn’t a luxury, it’s a necessity.
Here’s what can happen when things slip through the cracks:
Lost domain access can result in your website going offline, cutting off customer communication and leads.
Former employees with admin privileges can lock your team out of essential tools or delete content.
Scattered logins and access across vendors lead to confusion, delays, and gaps during transitions.
Outdated privacy policies or compliance oversights can expose your business to regulatory fines.
Missing documentation can delay acquisitions or stall growth initiatives.
Protect your business before a small oversight turns into a major disruption.
Not sure if it’s right for you?
Download our Brand Protection Checklist and start identifying gaps in your asset management.
Frequently Asked Questions
Digital assets are any tools, accounts, or platforms tied to your business’s online presence. That includes your website, hosting, email platforms, marketing tools, social media accounts, client data systems, payment processors, and more. If it lives online and powers your business, it’s a digital asset, and it should be tracked and protected.
We’ve helped clients recover from deleted websites, expired domains, loss of admin access, and miscommunication between departments and vendors. Some lost tens of thousands in revenue before reaching out. Our goal is to prevent these issues before they happen by ensuring everything is documented and secure.
You could, but do you have centralized documentation, renewal monitoring, and ownership verification processes in place? Most businesses don’t, and the risks are too high to manage casually.
That’s exactly why you need this service. We locate and secure all missing logins, ownership credentials, and renewals to ensure you’re in full control.
Most business owners are surprised by how many platforms and tools they’re actually using. We’ve built a proprietary system to track over 200 data points per brand. Even small teams often have dozens of unmonitored logins or integrations they didn’t realize were critical.
We complement your current teams, not replace them. Our process clarifies who owns what, fills in the gaps, and ensures consistency across departments and vendors. Many of our clients say it actually makes their IT and marketing teams more effective.
Your IT team may handle cybersecurity, but they likely don’t track domain ownership, marketing logins, or third-party integrations. Our service provides a complete approach to ensure every digital asset is accounted for and secured.
Cybersecurity protects against external threats like hacking or malware, while Digital Asset Management prevents internal missteps, like forgotten logins, expired domains, or scattered access. But we also help reduce the risk of cyber threats by ensuring your website is properly maintained, your hosting and plugins are configured securely, and your systems follow best practices. By proactively addressing vulnerabilities, we help you avoid both technical failures and human errors.
Not at all. While your brand visuals are part of your digital footprint, Digital Asset Management goes far beyond logos and fonts. It includes everything from domain ownership and DNS records to analytics, integrations, and client platforms. We help you manage and protect the infrastructure that keeps your business running online.
Our Digital Asset Audit typically takes 30 to 60 days, depending on business size and complexity. Ongoing management is provided on a monthly basis to ensure continuous security.
We ensure all assets remain in your control, and we’ll provide a secure transfer process. However, you’ll no longer receive ongoing monitoring, security checks, or vendor transition support.
Our Digital Asset Management services are ideal for businesses with multiple locations, growing brands, franchises, PE firms, and companies preparing for exit.
Not at all. Whether you’re a solo founder, a fast-growing startup, or a multi-brand enterprise, managing digital assets is critical. Smaller teams often have more risk because responsibilities are spread thin and documentation is less formal or relying on others to set accounts up. Our services are flexible to fit your business size and stage, and ensure nothing slips through the cracks.
Digital Asset Management makes your business more attractive to buyers by ensuring everything is organized, transferable, and secure. We help you document ownership, centralize access, and demonstrate operational readiness, reducing due diligence delays and increasing your business’s perceived value.
Merging brands, systems, or teams is messy without clear digital documentation. We help eliminate confusion by mapping and consolidating digital assets across platforms. Whether it’s 5 sites or 500, we create structured plans that protect your brand, reduce downtime, and support a smoother integration.
Tree Ring Digital has more than 16 years of experience working with businesses of all sizes, from startups to multi-location enterprises. Unlike most marketing firms that offer generic solutions, we provide tailored asset protection strategies. Our team understands the infrastructure behind websites, custom server builds, and third-party integrations, ensuring nothing is overlooked. We simplify management by serving as a single point of contact, eliminating the need for multiple vendors. Whether you’re growing, restructuring, or preparing for an acquisition, we ensure your digital assets remain secure and under your control.