Google Ads vs. Google Ads Express
What You Need to Know Before You Click ‘Launch’ If you’ve ever set up Google Ads on your own, there’s a good chance you started with Smart Mode (formerly…
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Managing Paid Media Across Multiple Brands
What to Centralize and What to Customize If your business is growing through acquisitions or managing multiple brands under one umbrella, your paid media strategy gets more complex. Each brand…
Is Your Ad Spend Working? How to Track ROI in Google Ads
Running Google Ads is one thing. Knowing whether it’s actually working is another. Many businesses waste budget on clicks that never convert because they haven’t set up the right systems…
Top 5 Things Every Growing Business Should Know About Google Ads
Google Ads is one of the most powerful tools available for businesses ready to scale, but only if you understand how to use it effectively. Whether you’re managing ads in-house…