Your Digital Assets and How to Protect Them
Is your business worth more than your physical inventory… because of the digital assets you don’t even realize you own?
If you’re like most CEOs, you’ve delegated websites, domains, ad accounts, logins, and even AI tools to other people—and assumed everything was automatically “yours.” But this episode is a wake-up call: your digital assets are some of the most valuable (and vulnerable) parts of your business, and losing control of them can create chaos during growth, vendor changes, or a future sale.
Paige Wiese breaks down how to protect what you’ve built before it becomes a costly blind spot.
By listening, you’ll walk away with:
A clearer understanding of what counts as critical digital assets—from domains and hosting to analytics, SaaS tools, and intellectual property
Practical questions to ask vendors and agencies so you don’t get locked out of accounts you paid for
A smarter way to prepare your company for scaling, exiting, or AI disruption by organizing and safeguarding your digital footprint
Hit play now to learn how protecting your digital assets today can increase your business worth tomorrow—and save you from painful surprises later.
Check out:
5:40 – The most important questions to ask before hiring an agency Paige explains how CEOs can avoid losing ownership of domains, ad accounts, and logins right from the start.
12:15 – The hidden danger of email and asset transfer during an exit or sale A practical discussion on why business emails, history, and contacts become a major issue when transitioning ownership.
21:30 – How AI tools are becoming the newest digital asset risk Paige shares why companies need policies around AI accounts now—before employees unknowingly train tools on proprietary data.
About Paige Wiese
Paige Wiese (W-ee-s) is the founder and CEO of Tree Ring Digital, a top-ranked Denver-based marketing agency that develops high performance websites and digital marketing strategies for businesses nationwide. Under her leadership, Tree Ring Digital has helped thousands of businesses across industries streamline their online presence, protect their digital assets, and achieve healthy growth through data-driven marketing strategies.
During her sixteen years in the industry, Paige realized that digital asset management often exists in a knowledge silo, leaving companies unprepared for growth or transition. This led her to develop a proprietary digital asset management service that tracks and protects a company’s crucial data points, protecting brands and maintaining legacies.
Full Transcript
00:04
Welcome everybody to another CEO project podcast. My name is Jim Schlexer. I’m your host and we’re going to have some fun today. Today’s guest, know, one of the things that we don’t really keep our eyes on as leaders are all of the intellectual property that we have in our business. And there’s tons of it. There’s know how and there’s procedures and there’s things you’ve developed that we got to do it a certain way to get the perfect outcome. And maybe it’s even tribal knowledge. But intellectual property is one of the incredibly
00:33
valuable things in your business that differentiates you from everybody else who has a bunch of people in a building and whatever else you do. Our guest today is sort of an expert on this topic. uh Paige Weiss is the founder and CEO of TreeRing Digital. I even practiced it and then I screwed it up. This top ranked Denver based marketing agency develops high performance websites and digital marketing strategies for businesses nationwide. Under her leadership, TreeRing Digital has helped thousands of companies across the industry streamline their online presence.
01:02
protect their digital assets, and achieve healthy growth through data-driven marketing strategies. During her 16 years in industry, realized that digital asset management often exists in a knowledge silo, leaving companies unprepared for growth or transition, like a sale. This led her to a proprietary digital asset management service that tracks and protects companies’ critical data points and safeguards brands and preserves legacy. This is something Paige is passionate about, so we got kind of a geeked out expert on this topic, and I’m excited to have you on.
01:30
Absolutely. Thank you. Excited to be here. Welcome, Paige. I appreciate it. you know what? I mean, it’s kind of an esoteric topic that you got yourself into. How did you decide, like, this is where I want to spend my time and my energy? I don’t know if I found it or if it just, you know, it found me, if you will. We get so many phone calls. As a full-service digital marketing agency, we help clients from website design and development to why is my contact form not working to why is my site down.
02:00
The server people told me to call our web developer and they told me they don’t know what’s going on either. We just found ourselves that people were starting to really like run into more of the technical issues. Oh, I didn’t know I should have set that up yet. Oh, I don’t even know what that is. No one’s ever told me. And so like a lot of business owners and CEOs are running and like trying to set these things up on their own, but that’s not always their area of expertise. And so they do like what they think they need to do.
02:29
But they also like don’t know where to store it. They don’t know who set it up as a CEO. Ideally, we’re really good at delegating, but that means someone else set up these assets for you. And so there’s a really decent chance that they own those assets. And so we just started getting so many calls of just clients in a panic. And if you know, like, what do we do? What do do? Can you help me that I didn’t realize there was such a need for.
02:54
Why are we not just putting these in the right spots to begin with? Why are we not doing best practices? Why don’t we have a process in place within their company to really understand how to manage that? So that’s really where it stemmed from. But also just, think our passion for troubleshooting, something that we really pride ourselves on at TruRing is let’s figure it out. We might not know the answer. We might not have seen it before, but we’re here and we’re going to get to the bottom of it and understand. And so it just kind of fell hand in hand.
03:22
And I think it’s like a question we don’t even think to ask. Have somebody do work, and then OK, where do these assets exist? Who owns them? Who has access to them? I’ve had this happen all the way down to like a URL. Somebody registers a URL, and it’s in their name. I’m like, dang, that’s an important company asset, and it’s owned by some rando. And then you want to change or move, and now we’ve got a problem on our hands. So how do you?
03:51
Like what are the right questions to ask? If I’m engaging somebody to help me with my digital assets, whether it’s marketing, collateral or website or whatever, what are the kind of first four or five right questions I should be thinking about or asking as I’m engaging with somebody? Yeah, no, absolutely. I think one great question to ask is how are you setting it up? Are you using like my login details as the CEO or are you guys creating an account on my behalf and then transferring some sort of ownership to me?
04:18
The reason that matters is because the transfer of ownership doesn’t always happen. Or by the time the whole project is done, it was forgotten that that was the process that was going to happen. So understanding that, I say that too, because a lot of companies are, especially like on the agency side, are going to set those assets up on your behalf under their account. But at the end of the day, the contract often reads that it’s theirs. I’ve seen a lot of marketing agencies that if they’re running Google ads,
04:48
and you stop that service, they’re gonna stop the ad account. Which makes sense, I understand that’s how they’re getting you to stay with them is on that monthly recurring. But everything that they’ve done really is kind of in my opinion and has always been my opinion, what you’re paying the company for to represent your company. So like it should be your assets. If they did keyword research, that should be going with you. If they set up the keyword list in the Google Ads, that should be going with you. It was done for your company.
05:18
I just can’t tell you how many people are like, you stop services, nope, that’s done. And so it really is understanding, do they own the content? Do they own the domain name? Do they own the hosting? We see a lot of websites get set up on a web developer server, but it’s a resold account. And a lot of CEOs don’t know what that means or they don’t even know to ask. But what it’s basically saying is you, along with all of their other clients,
05:45
are logged into one cPanel login. And so when you ask to go access the files, they’re like, no, I can’t do that. You might touch another client site. Then it’s not yours. It’s not your hosting account that you are paying for. You’re actually overpaying them to be able to host it. So, you know, again, then we get into your point with the situation of kind of that hostage or that lockout of, hey, we have, you know, the hosting and we know how to do it, but you can’t touch it. So.
06:14
You’re just going have to your contract with us and good luck. asking those questions up front are the core, core basics that gets into a lot more, but a good place to start. Well, I ran into this with engineering projects when somebody’s designing a product or laying out a circuit board or whatever for me. And we’re really clear in those contracts, because we’ve been doing that. That’s been happening for a long time.
06:39
you do the non-recurring engineering, I’ll pay you for that, and I own the asset at the end of the conversation, period, I’ll stop. That’s normal in physical items. But I think we forgot when we went to digital assets to just copy paste the contract language over that at the end of this process, all those assets are mine and I own them, period, no questions. Hands down. And I think it’s funny, it started back in the day when some of the like
07:06
Yellow Pages were creating websites, if you will, and that was where they were moving from the phone books over to the websites. Well, they too were looking at how do we maintain this revenue that we’re creating? So same concept. That’s where I saw it a lot when I first started my career was, oh no, we wrote the content and you can’t take that anywhere. And it’s like, I literally paid you for a website. I paid you a lot of money for a website. Why would that be the piece that doesn’t come?
07:33
And so they kind of made it more of an acceptable standard, I think, in the industry, because to your point, no one really knew what that standard should be. And then SaaS tools are kind of the same. You put all your data into the SaaS, but they’re not always easily transferable from one to another. And so again, now we’re stuck in like, well, if you end services, you could delete your account, but we’re not going to like give you everything. Right. And so there’s that aspect of it that to the digital side, it became more of a norm, but it really, it’s like,
08:02
If you pay for a logo, you should absolutely have copyrights to that logo. But some people put in their contract, like, no, we did the ones that designed it. It’s our creative work, and that’s what happens. So understanding who really does own these things at the end of the day. Yeah, probably one of the biggest fibs ever is when a SaaS provider says, oh, look, if you end it, it’s easy to transfer your data to some other package. I’ve heard that, and I’m like,
08:28
I’ve done it. It’s never easy. It’s never easy. mean, the way that like websites and SaaS is similar to some extent on the back end, it’s like, no, even just migrating one website from let’s say Squarespace to WordPress or Shopify to something else, like it’s not easy. It really isn’t just let’s take it and go kind of thing. And so that’s where they get you locked in. But to that point, they do to some extent own your website. They do own.
08:55
what you have because you’re locked in and if you’re not happy with them, you have nowhere to go. Yeah, you know, and I think even the the pre-thinking this is really important. mean, literally yesterday I had somebody I had sold them a business years ago and he contacted me and said, and I transferred the URL. He owns it. But the email was still on my account. And so he goes, hey, you need transfer the email. It’s almost impossible to do that. Yeah, I could terminate it, which means you lose all his history.
09:25
And then he can start a new one because he owns the URL, which is fine. So I want to help him. No resistance. it’s like, I don’t think I can. It’s a giant because we didn’t set it up in a way that could make that happen easily in the beginning. And that’s what we run into on like the scaling and exiting side for sure. Any type of acquisition, if you will. But like we see it far too often. And emails come up a lot. I mean, you’re using that email. There’s so much that it is attached to page at TrueDigital.com.
09:52
that if I were to exit, do I keep that so that I can stay in touch with people, like, you know, people I know? I’ve done a good job of like, you get my personal email address if you’re a friend, you get work if it’s work, right? But most business owners don’t do that. Most business owners don’t even want to deal with two separate emails. It’s all intermingled. And then you go to sell and it’s like, well, we’re going to delete that account. And you’re like, whoa, whoa, whoa, I just lost all my contacts, you know? So again, how do we start?
10:21
figuring out how that ecosystem of your online presence is also being put together. And then from there, as we prepare to um exit, we can start looking at how do we want to separate these things out? What is, in fact, part of this deal? And what, no, isn’t going to be part of that deal. I’m keeping that. So that’s a really good point. I mean, you have somebody who’s run a business for 10, 15, 20 years, all kinds of history, connections, people I haven’t talked to in two or three years who might randomly email me.
10:51
I sell the business. What do you coach people to do relative to, is it, I put a clause in this as you’re gonna keep this email available for the next five years, 10 years. Do you suck all the data out and try to move it to something else? you, what’s your recommendation here? Yeah, I mean, and it’s hard because a lot of it’s probably leads to, right? So there’s that aspect. so like, if you say I need this up and I wanna continue managing this inbox.
11:16
the leads are going to you, not the new owner. And that was part of what they were acquiring was the lead, you know, the leads in the business and repeat clients and everything. So, I mean, I best practice is more going to be if you know you’re getting ready to exit, then that like next year of preparation, start slowly weeding the personal ones out, see what types of things are coming into your inbox. I mean, I’ve had random things where employees have left and I’m like, why did you use the employee?
11:45
like company account, just sign up for this random email marketing thing that it is not a product we should be doing at work or anything, but like you signed up Why are we getting Victoria’s Secret ads to your work email or whatever? Absolutely. I thought that was 101 of like employment, but it’s funny what we see, right? And so it came in like, okay, I know that. Let me start and like resubscribe if I really do want that email over the next year. Unsubscribe if I don’t want it anymore. Hey, you know,
12:14
a friend reached out, let me let them know that I’m gonna be switching to this email address. Some do it in their signature block, you know, like, hey, please make sure, depends on how vocal they are that the exit is happening or post exit that that happens. The end of the day though, it really is asking, would you guys like mind leaving it up, but then forwarding it to me so that if you guys want to somehow manage some of it, you could still get those. But at the end of the day, you know, it’s not a complete hard stop on it.
12:43
Yeah, that makes sense. You know, and I’ve done migrations before and you know, for six months a year, you go, hey, please use my new email address. Everything comes from my new email address. um And my read is if you haven’t emailed me in a year, we probably don’t need to talk or you can find me some other way, right? You’ll find a way. Right. And that’s my theory on most of it, even if it’s a domain name, right? You just rebranded or maybe, you you decided, I don’t want to use this one anymore because I need to do this side of it.
13:12
leave it open for a year just because you don’t know you help all that redirect traffic come over with the, if they mistype it. And then at the same time, it does help your SEO score too. So that’s another reason that I don’t recommend just dropping it. But you know, there is always that up and down debate though of how long do we, you know, say, should we keep it for five years? Cause you’re never going to be able to really buy it back. Once you let it go, someone’s going to like swipe it up and try to resell it. Yeah.
13:42
Interesting. What about other assets inside a business? We kind of focused on websites and digital marketing assets. What about other assets and intellectual property assets inside the business? Yeah, so we’ve gone through and identified that it really falls under about seven pillars of digital assets. And that’s going to be everything from domain and websites to marketing and analytics to some of your social media and online presence, including directory listings with Yelp, Bing, Apple Maps.
14:10
Google Maps, things that we sometimes forget about or maybe never really thought we ever set up, but somehow the systems automatically set those up. Getting into brand assets, logo files, IP, trademarks, stock photo licenses, um even just video and photography you’ve had professionally done. All the way into SaaS tools, third party tools, integrations, APIs.
14:34
Moving further and further into then security crisis and backup. What happens if something were to happen? Where are these things stored? Do you know who’s in charge of what? And then compliance. Do we have ADA compliance, privacy policy, HIPAA, California laws? There’s so much. I I say there’s 300 touch points and I’m sure most of those that I’ve just rambled off are things people don’t think about as an asset. But an asset too is going to be anything that like
15:02
they can come after you if you don’t have ADA compliance in place. That is going to impact your business and a website that is ADA compliant is worth more than one that isn’t. And so, you know, those are things that you’re also just kind of protecting the company along the way, but we often overlook them because we only know what we set up or we only know what people are talking about from buzzwords, not necessarily, why do I need an SPF record attached to my email address? Yeah. What about, um,
15:31
know, AI assets which are increasingly becoming a part of corporate environment. uh That could be, you know, uh automations that we’ve put together. It could be proprietary databases that we use to train our AI. It could be, you know, tools that we’ve developed based on AI uh learning models. How do we think about that? Because I feel like it’s a little bit of the wild, wild west right now. Like everybody’s trying it. Everybody. So I don’t even know.
15:58
If I have 100, 200, 1,000 people in my company, I have no idea what exists in the company. It’s almost impossible to know. So how do we get our arms around it? And I don’t know that we want to act hard, manage it, but at least know what the heck we got or what’s really valuable at a minimum. How about that? Yeah, I think the increase of AI really is the reason that we’re seeing even more of this digital asset management being more important. Obviously, technology has changed over the years.
16:25
a company that’s been in business for 75 years, doesn’t really have a lot of this stuff probably set up unless they’ve really been evolving, but they’re probably still running on some traditional channels and really going off their network. But as we start to see even a company that might’ve started in the last three years, the amount of tools that they can use at their fingertips, I mean, you can get into Canva. Who has access to that and all of your assets there, even to like Adobe.
16:53
um subscriptions and licenses because back in the day they weren’t by license like that, right? So there’s been this huge advancement, but AI really is pushing that even more and further. And I really encourage CEOs like get ahead of it. Start setting up company accounts, understand what the company policies are. Basically the way I tell my clients is if an employee sets it up and dabbles in it on their own and starts training on your data,
17:19
you no longer know how the settings are set up. So is it training the um LLMs or is it being kept private and personal and quiet? Right. um Also they’re training it alongside all of their personal projects that they’re doing as well. There is no way to just pull that out. You can share it, but it is not pulling it out and transferring ownership of a project or a chat or anything like that from one to another. And so it’s getting ahead of
17:48
how do we want to set up these accounts? How do we want the employees having access? And how do we keep it in the company’s name? Because you will never win a case if you go in and say, hey, I want to sue them for IP and it’s attached to their Gmail account. That’s their personal data. Wow, really? I mean, yes, there’s the whole, like, ideally you have your clauses and I’m not a lawyer, so.
18:14
Take me there. But I thought you had a case law or something because normally we write in our employment agreements, we write anything you create while you’re working for me, I own. But it’s in their account. they can’t physically transfer the training that piece of it. Right. So, yes, any output that they create could be done. But the physical training of here’s the mission, the vision, the core values, the tone, the
18:41
m Why we’re unique, whatever it is, here’s the proprietary system that they’re using. Yeah, analyze these thousand YouTube videos and integrate the data. Like, okay, you’re not going to get that. But it’s in their Gmail or Hotmail or whatever, and you can’t pull that out. So that’s where I’m with you. That’s a really good clause that even if you wanted to fight it, you’re going to be spending a lot of legal money. So that’s where those digital assets, you were like, well, what could it cost me?
19:10
It’s unknown. I mean, what does the employee go and do? Ideally, they don’t sabotage you with it and start a whole thing. But if that’s what you’ve been trained on and that’s how your business is running, then yeah, you are losing quite a lot when you lose that employee as well. So I definitely say really, really get ahead of it with them and set those up. know even for us, I was a little resistant to it. was like, people hire us because we’re so manual. We don’t clean a hacked site with the tool.
19:39
We manually go in and clean the malicious code from A site. So we know there’s a lot of companies that don’t do that. We manually take a backup. Most companies are going to use a plugin and say, take a backup and download it and trust that it’s accurate. So I just was like moving that quickly to AI to do a lot of it was like, whoa, I don’t know where we want to stand as a marketing agency. But then I saw, but there are good uses.
20:06
for us internally right now to really understand and best help and support the clients. And so that was the same situation where I had to go stop pushing the team away, make sure the team is aware we’re happy to embrace it under these policies. I don’t want every email going out the door just being something you just threw into a chat and, know, paste it and went. Yeah, right. But I would not mind if you decided to prove it through chat or.
20:32
Hey, I’m really just stuck on the tone a little bit, but here’s what I want to say. Can we get a little bit of a different output? But every time they put that stuff into chat, if it’s their own chat, it’s training it on things. And so that’s where setting up the business accounts and how you want, like we just have one group one where we just say everyone uses the same one. It’s got the projects in there. It’s trained and that way, you know, that’s how we’re going about it and others, but that way we’re collectively, collaboratively working as a team as well.
21:01
compared to everyone having their own account, spending time training it and going, mine isn’t doing that output, but yours is, but this is happening differently. Like where do you find that cohesiveness? Interesting. Yeah. And therefore nobody’s tempted to look for a jambalaya recipe because they know it’s a corporate asset, right? And then you also, yes, you’re dead. Or I’m like, oh, I see that you did end up taking that email and dropping it in, you know, like let’s be smart. So that you too as an owner can keep a grasp of it exactly of like this is being used for personal purpose or for
21:30
business purposes, and at the same time, it’s going and saying, but I have eyes on what they’re using it for. And maybe they’re using it in a way I never thought of that’s actually super helpful for a company while I learned something. also say, don’t push it away so much, embrace it, but understand how that company policy is around it. Yeah, interesting. We were fooling around with this.
21:55
And I don’t think they’re great at having enterprise type licenses yet. I think it’s still a lot of individual licenses. So they’re just, just, just starting to roll some out. Um, I know Claude rolled out a little bit more business level and then I think chat really is starting to keep up to with putting a little bit more of that in there. I know they’ve got an update coming up soon too, that might have it by the time they don’t, they don’t have it now. literally a week or two, we’re looking at this and Sharon was.
22:22
we didn’t find it. So most of it’s the We would have been happy to do an enterprise license and everybody gets it and done. absolutely. And I think it’s like the share is what they’re relying on in this moment. And because keep in mind, they’re still developing tools. They’re trying so hard to keep up with us. And at the same time, like a lot of people are still adapting to it differently. And some have never really still even dived into it because they don’t understand it. So there’s so many levels, but.
22:50
I think we’re definitely gonna see it get there. It’s just when. Right, love it. Just staying with AI for a second, AI driven search. So, and I know you do websites, which is why I ask, you know, there’s this whole move that you say search is kind of dying and people are using AI to find their answers. So you’ve got to be findable, right? In the content that’s gonna come through. What are the couple of two or three things we should be thinking about in that sort of new search environment, if you will?
23:19
Yeah, keep in mind, it’s not the end all be all this moment. But you have to get ahead of it too. Same thing as the other one. You have to get ahead of it. We’ve got a lot of clients that come to us and are like, hey, we want to be optimizing for AI. And I’m like, great, let’s do it. However, you’ve never ever run an SEO campaign ever. What makes you think that all of sudden overnight we’re going to start ranking in AI? It’s literally pulling from data.
23:47
that is in these various search engines. So no, if you’re not showing up there, you’re a little late to the game in this moment. And we need to start with a solid SEO foundation. Anybody that tells you something different is really just flying right now and going, oh, that’s a buzzword, let’s capture it. And that’s the case that is so, so frustrating for us to see. We’ve been doing SEO for 16 years, very well, fantastic results. One of our most retained services
24:16
And then yeah, you get a company that’s like, oh, we’re to do AI and you’ll see them flock to it. But I’m like, they have no foundation whatsoever. And so to just think it’s going to happen, plus everything right now that is feeding the, um, the AI tools is going to be a lot more rich media content, which means manually posting to third party platforms. It does not mean a bunch of bots.
24:45
generated content. And so same thing, people that are like, yeah, we can do that. We’re going to create so much content, put it everywhere. The platforms are up and ready for this. They know that that’s going to happen. And they are going to be weeding out and banning accounts left and right. That we’ve more taken the approach of slow down, really understand the best practice. That has been my strategy with all SEO. Every time an algorithm comes out, I go, it’s OK. We’ve been sticking to best practices this whole time.
25:14
we’re not gonna get banned or you’re not gonna see it drop. But all of the other ones that are like, just flying by like, oh, this one’s hot right now, let’s do it. This is hot right now, let’s do it. Those are the ones that run into SEO trouble long-term. So keep that in mind when you really want to be jumping into AI search that it’s not just gonna happen overnight. There isn’t a magic switch that some random person knows about that isn’t sharing or anything like that. And then finally understand
25:44
how the LLMs are trained. And if you don’t understand how they’re trained, then do not move forward with AI search yet. The reason for that is everything that is coming out of ChatGPT is still in 2024. As we’re getting into 2026, anything that I do right now to optimize for does not mean overnight you’re going to end up in the search and with the AI results. It’s going to take time.
26:12
So anyone promising you, I’m gonna get you there right away is incorrect. And some are, know perplexity is very different. They are a little bit more, I’m gonna scan the, but that’s more of a research tool. That’s not really a tool for how do I find the best plumber in my area, right? That’s gonna be, how do I do more data and like really understanding. So again, know why are you wanting?
26:37
to show up on a specific AI search tool. If you can’t answer some of those basic questions right now, it is not a good time to go and hire an AI professional because again, nothing is overnight and it’s really hard and really almost impossible in this moment to track performance and results out of it too. So you are gonna be frustrated with the results that you get because you’re spending money and no one has analytics around it. Right, and you have to wait for a retraining tool.
27:05
Yep. Which is kind of your point, right? So until they retrain the database, it won’t even see what you did. Could be six months, could be three months, could be a year. We don’t know. And it’s a very different answer than a lot of agencies and companies are talking about. I’ve sat on a lot of AI calls this past year really trying to get our head around it. And I understand like my take is very, very different than a lot of them out there. But when you slow down and stop and really think about the whole thing, that’s when you’re like, that’s how it works.
27:34
then yeah, this does make sense. I think do best practice, start SEO now so that when they do retrain, you are getting ready to show up. But do not go invest thousands of dollars into an AI campaign thinking it’s going to get you results overnight. Love it. Great answer. Paige, this was fascinating. Really good. Thank you. You fulfilled the nerd title that I threw on you at the beginning. You really know this stuff. It’s awesome. Thank you so much. I really appreciate it.
28:03
Absolutely, thank you. If somebody wanted to reach out and engage your organization to see if you could help them, what would be the best way to get a hold of you? Yeah, so you can follow us on LinkedIn if you go for page Wiese, W-I-E-S-E, that’s where I’m most active. You can also go to our website and schedule a consultation, treeringdigital.com. But also in addition to just around some of those digital assets, we also have a free digital asset checklist that you can download. And what that’s going to do is just really go through those
28:32
seven pillars and just give you kind of a gauge of are we on top of this? Are we not? Is there a gap? What’s going on? And you can access that at treeringdigital.com slash CEO project. So oh definitely a really, really resourceful tool to just start to get some grasp on how you’re set up so that you know going moving forward. Tremendous. And we’ll throw that into the show notes. Everybody can see it. So awesome. Paige, thanks a lot for taking the time. I know you woke up early to talk to us. We appreciate it.
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Absolutely. Thank you. It was well worth it. Awesome. And for those of you that joined us, thanks for coming. We’ll see you next time on the CEO Project Podcast.