You’re preparing to sell your business. Financials are clean. Legal documents are organized. Your operations are running smoothly.
Then due diligence begins.
The buyer asks for access to your website hosting account. You reach out to the person who set it up three years ago. They left the company six months ago, and the login was tied to their personal email. The domain is set to auto-renew, but you’re not sure which credit card it’s linked to. Your Google Analytics account is tied to a contractor you haven’t worked with in two years. Facebook ad permissions are scattered across four different users, and no one remembers who the original admin was.
Suddenly, what should have been a seamless transaction turns into a scramble to recover access, verify ownership, and prove you actually control the digital systems that run your business.
This is the gap that Digital Asset Protection™ solves.
What Is Digital Asset Protection™?
Digital Asset Protection™ is a proactive system that ensures businesses maintain complete visibility, control, and continuity over every digital platform they depend on.
It goes beyond password management. It addresses the ownership, access, and accountability gaps that create risk during growth, transitions, and exits.
At its core, Digital Asset Protection™ answers three critical questions:
Who owns it? Not just who has the login, but who legally controls the account, who pays for it, and who has recovery access.
Who can access it? Which employees, vendors, or partners have permissions, and what happens when they leave?
What happens if something changes? When staff transitions, vendors are replaced, or leadership shifts, does your business maintain uninterrupted access to the systems that keep operations running?
Why Digital Asset Protection™ Matters for Exits
Most businesses don’t realize they have a digital ownership problem until they’re in the middle of a transaction.
Buyers and investors conduct digital due diligence to verify that the business they’re acquiring actually owns and controls its digital presence. When ownership is unclear, access is fragmented, or documentation is missing, deals slow down or valuations drop.
Here’s what gets scrutinized during digital due diligence:
Domain ownership. Is the domain registered to the business or an individual? Can you prove ownership and transfer it cleanly?
Website hosting and access. Who controls the hosting account? Is it tied to a vendor, an employee, or the business itself?
Marketing platforms. Who owns the Google Ads account? Facebook Business Manager? Email marketing platform? CRM?
Analytics and data. Who has access to Google Analytics, tag managers, and conversion tracking? Can the buyer inherit this data?
Social media accounts. Are company social profiles owned by the business or tied to personal accounts?
Payment processors and subscriptions. Which credit cards are linked to auto-renewing services? Who gets the invoices?
When these questions can’t be answered quickly, deals stall. Buyers see risk. Valuations get reduced.
The Gap Between IT, Marketing, and Ownership
Most businesses assume someone is handling this. IT manages the network. Marketing manages campaigns. Vendors manage platforms.
But no one is managing ownership.
IT focuses on infrastructure. Servers, firewalls, and internal systems. They’re not tracking who owns the domain or which contractor controls the Facebook pixel.
Marketing focuses on campaigns. Content, ads, and performance. They’re not auditing admin access or documenting vendor contracts.
Vendors focus on execution. Building sites, running ads, managing tools. But when they leave, access often leaves with them.
This creates a gap. A blind spot. And that blind spot becomes expensive during an exit.
What Digital Asset Protection™ Includes
Digital Asset Protection™ is built on a foundation of visibility, control, and continuity. It includes:
Ownership Mapping Framework™. A comprehensive audit that identifies every digital asset your business depends on, who owns it, who manages it, and where the risks are.
Centralized documentation. One organized source of truth for logins, vendors, contracts, renewal dates, and recovery protocols.
Proactive renewal tracking. Alerts before domains, hosting, or key platforms expire so nothing breaks unexpectedly.
Succession and emergency access protocols. Clear plans for who takes over if someone leaves, gets locked out, or the business transitions ownership.
Ongoing monitoring and support. Regular reviews to ensure access stays current, documentation stays accurate, and your digital systems stay secure.
Digital Continuity vs. Business Continuity
You may have heard of business continuity planning. It’s the strategy companies use to recover from major disruptions like cyberattacks, natural disasters, or system failures.
Digital Continuity is different.
Business continuity is reactive. It kicks in after something breaks.
Digital Continuity is proactive. It prevents the breakdowns that cause disruption in the first place.
Where business continuity focuses on recovering servers and infrastructure, Digital Continuity ensures the platforms that power daily operations never stop working because of people changes, expired access, or missing documentation.
Who Needs Digital Asset Protection™?
Digital Asset Protection™ is critical for:
Businesses preparing for exit or acquisition. If you’re selling in the next 12 to 24 months, digital due diligence will expose gaps. Addressing them now protects your valuation.
Private equity firms and holding companies. Managing multiple portfolio companies or brands means managing dozens of platforms, vendors, and access points. One centralized system prevents chaos.
Multi-location and multi-brand businesses. The more locations or brands you manage, the more complex your digital ecosystem becomes. Digital Asset Protection™ brings clarity and control.
Businesses experiencing leadership or staff transitions. When key people leave, institutional knowledge walks out the door. Digital Asset Protection™ ensures continuity.
Succession planning. If something happens to the owner, does the business have a plan for digital access? Most don’t. Digital Asset Protection™ solves this.
Passwords Protect Logins. We Protect Ownership.
Password managers store credentials. They don’t track ownership, vendor relationships, or renewal dates. They don’t document who legally controls an account or what happens if the person with access leaves.
Digital Asset Protection™ goes deeper. It ensures that when someone asks “who owns this?” you have an answer. And when due diligence begins, you’re ready.
Start With an Assessment
Most businesses don’t know what they don’t know. A Digital Asset Protection™ assessment identifies the gaps before they become problems.
We help businesses document ownership, organize access, and prepare for transitions so digital chaos doesn’t derail growth, deals, or operations.
Ready to protect what you’ve built? Schedule a consultation or download our Digital Asset Protection checklist to see where your business stands today.