A fresh logo & and color palette for an employee benefits firm’s marketing collateral

Client: Linked Benefits

Category: Employee Benefits

Logo
Graphic Design
Printing
PowerPoint Pitch Deck

To create Linked Benefits’ logo, we played on the imagery suggested by “linked” and the company’s mission of helping employees navigate the complicated world of employer-funded benefits. The final product was a simple but instantly recognizable logo of two chain links joined to form a heart. 

The fresh palette of citrus lime and deep blue underscore the friendly, professional message the company wanted to convey.