Lost logins, expired domains, and scattered account access could bring your business to a halt.
Most teams don’t realize the risk, until it happens to them.
Book your free Digital Asset Assessment below. We’ll help you identify vulnerabilities and give you clear next steps
so you can stop worrying and start protecting what you’ve built.
We thought our IT team had it covered… we were wrong.
“We never realized how vulnerable we were until we needed access to something simple, our domain name. No one knew who had the login. Our IT team handles cybersecurity, but they weren’t tracking ownership or renewals. It created delays, finger-pointing, and a whole lot of stress we didn’t need.Tree Ring Digital came in and made sense of the chaos. They helped us track down missing access, document everything, and create a clear system going forward. Now we know exactly who owns what, and we’re not relying on memory or old spreadsheets anymore. It’s one less fire we have to worry about.”
What Happens If You Ignore This?
The Cost of Inaction
Most businesses assume their digital assets are secure, until something breaks. A single lapse, like an expired domain or a forgotten login, can lead to lost revenue, brand damage, or legal complications. These aren’t rare edge cases; they’re the real consequences we see every day when businesses don’t have a clear system in place.
Digital chaos slows teams down, frustrates customers, and puts your business at risk when you can least afford it. Proactive management isn’t a luxury, it’s a necessity.
Here’s what can happen when things slip through the cracks:
- Lost domain access can result in your website going offline, cutting off customer communication and leads.
- Former employees with admin privileges can lock your team out of essential tools or delete content.
- Scattered logins and access across vendors lead to confusion, delays, and gaps during transitions.
- Outdated privacy policies or compliance oversights can expose your business to regulatory fines.
- Missing documentation can delay acquisitions or stall growth initiatives.
Protect your business before a small oversight turns into a major disruption.
Our website went down, and no one knew who to call.
“It was a Friday afternoon. Our site crashed, and suddenly our emails were bouncing. We didn’t know who had the hosting login or how to reach the last developer we worked with. We lost business, and it took days to sort it out.We brought in Tree Ring Digital right after that. They took inventory of everything, domains, email, hosting, marketing tools, and created a living system to track it all. Now, if anything ever happens again, we know exactly what to do. I sleep easier knowing we’re no longer relying on chance or memory.”
Still exploring?
Download our Brand Protection Checklist to
uncover where your digital assets may be vulnerable.
Frequently Asked Questions
Digital assets are any tools, accounts, or platforms tied to your business’s online presence. That includes your website, hosting, email platforms, marketing tools, social media accounts, client data systems, payment processors, and more. If it lives online and powers your business, it’s a digital asset, and it should be tracked and protected.
We’ve helped clients recover from deleted websites, expired domains, loss of admin access, and miscommunication between departments and vendors. Some lost tens of thousands in revenue before reaching out. Our goal is to prevent these issues before they happen by ensuring everything is documented and secure.
You could, but do you have centralized documentation, renewal monitoring, and ownership verification processes in place? Most businesses don’t, and the risks are too high to manage casually.
That’s exactly why you need this service. We locate and secure all missing logins, ownership credentials, and renewals to ensure you’re in full control.
Most business owners are surprised by how many platforms and tools they’re actually using. We’ve built a proprietary system to track over 200 data points per brand. Even small teams often have dozens of unmonitored logins or integrations they didn’t realize were critical.
We complement your current teams, not replace them. Our process clarifies who owns what, fills in the gaps, and ensures consistency across departments and vendors. Many of our clients say it actually makes their IT and marketing teams more effective.
Your IT team may handle cybersecurity, but they likely don’t track domain ownership, marketing logins, or third-party integrations. Our service provides a complete approach to ensure every digital asset is accounted for and secured.
Cybersecurity protects against external threats like hacking or malware, while Digital Asset Management prevents internal missteps, like forgotten logins, expired domains, or scattered access. But we also help reduce the risk of cyber threats by ensuring your website is properly maintained, your hosting and plugins are configured securely, and your systems follow best practices. By proactively addressing vulnerabilities, we help you avoid both technical failures and human errors.
Not at all. While your brand visuals are part of your digital footprint, Digital Asset Management goes far beyond logos and fonts. It includes everything from domain ownership and DNS records to analytics, integrations, and client platforms. We help you manage and protect the infrastructure that keeps your business running online.
Our Digital Asset Audit typically takes 30 to 60 days, depending on business size and complexity. Ongoing management is provided on a monthly basis to ensure continuous security.
We ensure all assets remain in your control, and we’ll provide a secure transfer process. However, you’ll no longer receive ongoing monitoring, security checks, or vendor transition support.
Our Digital Asset Management services are ideal for businesses with multiple locations, growing brands, franchises, PE firms, and companies preparing for exit.
Not at all. Whether you’re a solo founder, a fast-growing startup, or a multi-brand enterprise, managing digital assets is critical. Smaller teams often have more risk because responsibilities are spread thin and documentation is less formal or relying on others to set accounts up. Our services are flexible to fit your business size and stage, and ensure nothing slips through the cracks.
Digital Asset Management makes your business more attractive to buyers by ensuring everything is organized, transferable, and secure. We help you document ownership, centralize access, and demonstrate operational readiness, reducing due diligence delays and increasing your business’s perceived value.
Merging brands, systems, or teams is messy without clear digital documentation. We help eliminate confusion by mapping and consolidating digital assets across platforms. Whether it’s 5 sites or 500, we create structured plans that protect your brand, reduce downtime, and support a smoother integration.
Tree Ring Digital has more than 16 years of experience working with businesses of all sizes, from startups to multi-location enterprises. Unlike most marketing firms that offer generic solutions, we provide tailored asset protection strategies. Our team understands the infrastructure behind websites, custom server builds, and third-party integrations, ensuring nothing is overlooked. We simplify management by serving as a single point of contact, eliminating the need for multiple vendors. Whether you’re growing, restructuring, or preparing for an acquisition, we ensure your digital assets remain secure and under your control.
We were preparing to sell… and realized we couldn’t prove ownership of our digital assets.
“Our systems and marketing tools worked fine, but when the buyer’s team started asking questions, we were caught off guard. We didn’t have documentation for who had access to our CRM, where our domain was registered, or even what platforms we were using for client communication.Tree Ring Digital helped us clean it all up, fast! They were methodical, professional, and handled things we didn’t even know needed attention. The deal closed without further issues, and I honestly don’t know what would’ve happened without their help.”