Most businesses wait until mid-year to realize digital asset management is not in the budget. By then, they are juggling multiple acquisitions with no infrastructure in place to support them. If you are acquiring two to ten businesses annually, you cannot afford to play catch-up. Digital asset strategy needs to happen before the ink dries…
Three locations. Eight weeks of chaos. $47,000 in lost revenue. A home services company had expanded successfully to three cities. Each location operated independently with its own website, social media presence, and local marketing. Everything seemed fine until a former marketing contractor decided to stop responding to emails. That’s when they discovered the contractor controlled…
The Wrong Partner Cost Them $31,000 A private equity firm hired what seemed like a qualified agency to handle digital assets for their portfolio companies. Six months later, they discovered the agency had set up everything under their own business accounts instead of transferring ownership to the actual companies. When the relationship ended, the PE…
